Commercial Brand Strategy Lead
Commercial Brand Strategy Lead
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Job Description
Location: Boston HQ (US)
The salary rangefor this position is $99000 - $110000 per year. The base salaryoffered may vary depending on location job-related knowledge skills and experience.
Wayfair is seeking a strategic and customer-obsessed commercial brand strategist to translate our highest-priority commercial initiatives into compelling customer-facing strategies and messaging. This highly cross-functional role sits at the intersection of brand product and customer experience driving the go-to-market strategy for services programs and sub-brands that differentiate Wayfair in the home category.
Reporting to the Global Head of Brand & Insights you will act as an internal product marketer owning the end-to-end strategy for a portfolio of commercial priorities from defining positioning and value propositions to crafting customer journeys and partnering with creative campaign and product teams to bring them to life.
What Youll Do:
- Own the commercial brand strategy for priority programs and services such as delivery discovery curation and more.
- Partner with cross-functional leaders to translate business goals into clear differentiated customer value propositions and messaging frameworks.
- Build end-to-end go-to-market strategies from positioning to channel-specific creative briefs ensuring a consistent and resonant customer experience across touchpoints.
- Lead outbound engagement with stakeholders to build and maintain a commercial brand roadmap aligning priorities across Marketing Product Service and Merchandising.
- Identify and recommend customer experience opportunities (e.g. custom upholstery) that strengthen program adoption and brand perception.
- Develop sub-brand architecture ensuring clarity of each brand and positioning for each.
- Partner with Insights teams to translate customer journey research into actionable messaging and CX improvements.
- Collaborate with Creative and Media partners to bring strategies to market measuring performance and iterating based on results.
Who Youll Need:
- 6 years in brand strategy product marketing or go-to-market planning preferably in retail ecommerce or consumer services.
- Proven track record translating complex business strategies into compelling customer-facing narratives and experiences.
- Strong strategic thinking with the ability to connect customer needs brand positioning and commercial priorities.
- Experience partnering across marketing product and creative teams to bring strategies from concept to market.
- Exceptional communication and storytelling skills able to influence senior leaders and inspire cross-functional teams.
- Analytical mindset with comfort using customer insights performance data and competitive analysis to refine strategy.
- Self-starter who thrives in ambiguity balances strategic and tactical work and operates with a bias for action.
- Comfort managing multiple priorities and shifting seamlessly between long-term planning and near-term execution.
Bonus if you have:
- Experience in a platform business or large-scale retail environment.
- Background in both brand and performance marketing contexts.
- Familiarity with customer segmentation brand architecture or loyalty programs.
Benefits & Perks - US
- Full health benefits available (Medical Dental Vision HSA/FSA) on day one for eligible employees.
- No-cost access to a virtual expert medical consultation and navigation service.
- Global Traveler Health Insurance through GeoBlue.
- 24/7 access to mental financial physical and emotional wellbeing support plus an enhanced offering of therapy and coaching.
- Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
- 401(k) matching with immediate vesting.
- Paid Parental Leave Surrogacy & Adoption Reimbursement and Caregiver Services.
- Tuition Reimbursement.
- Wayfair Employee Discount.
- Gym/Fitness Discounts (including Peloton Wellhub and varying regional memberships).
- Exclusive access to thousands of perks & discounts through BenefitHub.
- Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.
About Wayfair Inc.
Wayfair is one of the worlds largest online destinations for the home. Whether you work in our global headquarters in Boston or in our warehouses or offices throughout the world were reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving we are confident that Wayfair will be home to the most rewarding work of your career. If youre looking for rapid growth constant learning and dynamic challenges then youll find that amazing career opportunities are knocking.
No matter who you are Wayfair is a place you can call home. Were a community of innovators risk-takers and trailblazers who celebrate our differences and know that our unique perspectives make us stronger smarter and well-positioned for success. We value and rely on the collective voices of our employees customers community and suppliers to help guide us as we build a better Wayfair and world for all. Every voice every perspective matters. Thats why were proud to be an equal opportunity employer. We do not discriminate on the basis of race color ethnicity ancestry religion sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status genetic information or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice ( If you have any questions or wish to exercise your rights under applicable privacy and data protection laws please contact us at.
Employment Type
Full-Time
