Director, Marketing
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Homebound is on a mission to make it possible for anyone anywhere to build a home using technology. Created by an experienced team of construction real estate design and technology experts Homebound is transforming the residential construction industry by improving the costly and inefficient process of building a home.
Weve created an entirely new way to build homes with technology powering every stage from start to finish to provide a seamless experience for our customers. Homeowners across the country can choose where they want to live select a home plan thats perfect for them then personalize and buy it all online. Homebound has raised $150M in capital from leading venture capitalists like Google Khosla Thrive Ventures and were scaling quickly in places like Texas Colorado and Florida. Come build your future with us.
Homebound is proud to be named one of Inc.s Best Workplaces of 2023.
Role Overview
Were looking for a Director of Marketing who can set the vision build strategy and lead execution across our marketing ecosystem. This is a high-impact cross-functional leadership role for someone excited to architect and scale marketing programs across paid media lifecycle email social and geo-specific campaigns.
Youll shape our full-funnel strategy to drive qualified leads educate long-consideration buyers and strengthen our presence across diverse regional markets. Youll collaborate with executive leadership and build the foundation for scalable measurable growth in a fast-paced startup environment.
Applicants for this position must be located in the Dallas Fort-Worth area.
What Youll Do
Define and lead multi-channel marketing strategy across email paid media social and regional campaigns ensuring alignment with company goals.
Build and optimize nurture programs that deepen engagement and trust with long-lead buyers shaping the customer journey from first touch to close.
Oversee paid media investments across Google Ads Meta and Connected TV setting budgets optimizing performance and driving ROI for real estatespecific lead generation.
Shape the companys social media presence and content strategy to strengthen brand awareness and engagement at scale.
Develop and implement market-specific go-to-market strategies (e.g. suburban lot expansion in Texas rebuild efforts in California) ensuring tailored approaches for regional opportunities.
Use analytics and reporting tools (Google Analytics Salesforce/Pardot) to set KPIs monitor performance and drive data-backed decisions.
Partner with Sales Product Marketing and Design to align campaigns with business objectives and customer needs.
Build lead and mentor a high-performing marketing team fostering a culture of creativity accountability and measurable impact.
What Were Looking For
8 years of experience in growth lifecycle or integrated marketing with increasing leadership responsibilities; must have homebuilding industry experience.
Proven ability to design and scale full-funnel marketing strategies that drive measurable business impact.
Expertise across key channels: paid media lifecycle email social media and analytics with ability to balance hands-on execution and high-level strategy.
Strong leadership communication and project management skills with experience building and mentoring teams.
Proficiency in tools such as Salesforce/Pardot Google Ads Meta Ads and Google Analytics; experience with offline channels (e.g. direct mail) is a plus.
A strategic entrepreneurial mindset with a track record of building programs from the ground up in a fast-paced environment.
We are focused on building a diverse and inclusive workforce. If youre excited about this role but do not meet 100% of the qualifications listed above we encourage you to apply please submit an application with your resume on the Careers page.
Our salary ranges are determined by role level and location. Please note that the salary range displayed on each job posting may vary by state. Within the range individual pay is determined by work location and additional factors including job-related skills experience and relevant education or training. Your recruiter will share more about the specific salary range for your preferred location during the hiring process. Please note that each job posting includes a general description of any other compensation offered for the position in addition to the salary range displayed on the job posting. You can find information about our benefits here.
Homebound is an Equal Opportunity Employer and considers applicants for employment without regard to race color religion sex orientation national origin age disability genetics or any other basis forbidden under federal state or local law. Homebound considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Homebound makes finding your dream home easy. Choose a finished home or customize an in-progress home. Discover our innovative approach from design to construction and start your journey today.
