Principal SEO & AI Optimization Strategist
Principal SEO & AI Optimization Strategist
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Job Description
At Medtronic you can begin a life-long career of exploration and innovation while helping champion healthcare access and equity for all. Youll lead with purpose breaking down barriers to innovation in a more connected compassionate world.
A Day in the Life
The Medtronic Global Communications and Corporate Marketing (GCCM) is looking to add searching engine marketing expertise to its newly formed Data Analytics Insights Media and Experience (DAIME) Team. TheSEO & AI Optimization Strategistis to help contribute to the transformation of our digital presence. This role will be pivotal in positioning Medtronics content for visibility within search results and in AI-powered search experiences.You will work cross-functionally with content development UX digital experience IT corporate brand and analytics teams to ensure our digital assets are discoverable structured for the future and aligned with the evolving landscape of search and generative AI.
Responsibilities may include the following and other duties may be assigned
- SEO Strategy & Implementation
- Audit and optimize Medtronics global web properties for technical SEO on-page SEO and content performance.
- Create standardized best practices that can be followed across the Enterprise to ensure we are building our foundation
- Develop and implement scalable SEO strategies across brand projects product lines regions and business units.
- Identify and resolve crawl issues duplicate content and site architecture inefficiencies.
- AI Search Optimization
- Structure content for AI-readiness (e.g. featured snippets voice search Bing Copilot Gemini ChatGPT Perplexity).
- Implement and manage structured data () across key content types (products FAQs medical conditions).
- Collaborate with content teams to create concise semantically rich and machine-readable content.
- Analytics & Reporting
- Monitor organic traffic trends keyword rankings and AI visibility metrics.
- Use tools like Google Search Console SEMrush Screaming Frog and ChatGPT/Bard integrations to identify opportunities.
- Present performance insights and strategic recommendations to senior stakeholders.
- Competitive Benchmarking
- Conduct regular audits of competitors to identify gaps and opportunities.
- Develop SEO strategy for key brand and DTC launches to help Medtronic capture share of search.
- Stay ahead of search engine algorithm updatesAI search trends and emerging platforms that are disrupting discoverability behaviors.
- Website Design
- Assist in internal and external website design to align with omnichannel strategy to reach different audiences.
- Lead scheduled maintenance on brand assets across experiences.
Required Knowledge and Experience:
- Bachelors Degree
- Fluent in English.
- Five years of hands-on SEO experience preferably at an agency in healthcare medtech or regulated industries.
- Proven success in reversing traffic declines and scaling enterprise SEO programs.
- Deep understanding of structured data semantic SEO and AI search optimization.
- Experience with enterprise CMS platforms (e.g. Adobe Experience Manager).
- Proven track record of successful website launches.
- Strong analytical skills and proficiency in SEO tools (e.g. Ahrefs SEMrush GSC GA4 Adobe Analytics).
- Familiarity with HMTL JavaScript and relevant testing protocols.
- Excellent communication and stakeholder management skills.
- Ability to work in a Hybrid setting in Bogota
Preferred Qualifications
- Familiarity with healthcare compliance (e.g. FDA HIPAA) in digital content.
- Experience working with global teams and multilingual SEO.
- Understanding of LLMs generative AI and their impact on search behavior.
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position but they are not an exhaustive list of all the required responsibilities and skills of this position.
Benefits & Compensation
Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits resources and competitive compensation plans designed to support you at every career and life stage.
About Medtronic
We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission to alleviate pain restore health and extend life unites a global team of 95000 passionate people.
We are engineers at heart putting ambitious ideas to work to generate real solutions for real people. From the R&D lab to the factory floor to the conference room every one of us experiments creates builds improves and solves. We have the talent diverse perspectives and guts to engineer the extraordinary.
Learn more about our business mission and our commitment to diversity here
Required Experience:
Staff IC
Employment Type
Full-Time
