Product & Customer Marketing Leader
Product & Customer Marketing Leader
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Job Description
About Float
Float is on a mission to simplify finance for Canadian businesses empowering them to eliminate complexity and unlock new opportunities. Through our innovative platform Float enables businesses to streamline financial operations and optimize cash flow so they can focus on what matters most: growth.
As one of Canadas fastest growing companies and top-rated startups in 2024 and 2023 Float is customer-obsessed passionate and entrepreneurial with a team that includes leaders from Uber Shopify Top Hat TouchBistro and Ada.
At Float everyone is an owner bringing their unique perspective to our team and product. Your voice is important and we take having a culture based on feedback seriously. We openly share our thoughts and differing opinions so we can continue to improve. We do our best to keep our decision-making decentralized so that all team members feel ownership in our success.
Our Product
Float is Canadas complete business finance platform combining modern financial services and software to help businesses spend save and grow. Trusted by 5000 Canadian companies Float provides high-limit corporate cards automated expense management next-day bill payments high-yield accounts and fast friendly supportall built in Canada for Canada. Float is backed by world-class venture and fintech investors including Growth Equity at Goldman Sachs Alternatives and OMERS Ventures partners behind our $70 million Series B raise.
Our team is a collection of ambitious collaborative and mission-driven people from all walks of life but with one goal: helping Canadian companies not just survive but thrive. And were looking for bold innovators to help shape the future of business finance in Canada.
About the Role
Float is hiring a Product & Customer Marketing Leader to own the strategy and execution that turns product into revenue and customers into champions. Youll report to the VP Marketing and lead a growing team of two Product & Customer Marketing Managers and one Lifecycle Marketing Manager spanning positioning & launches pricing & packaging enablement customer marketing campaigns lifecycle marketing and advocacy. Your mandate: drive retention adoption and expansion across the SMB and mid-market customer journey.
What Youll Do
Own the customer journey post-sale: map journeys segment customers and design lifecycle programs that accelerate activation deepen product usage and trigger cross/upsell.
Turn launches into revenue: partner with Product on beta recruitment GTM readiness and new product launches; build narratives collateral and campaigns that drive adoption.
Position message and price to win: own Floats positioning as the market landscape evolves; refresh messaging for target segments/personas as the product footprint expands; run structured pricing/packaging experiments.
Scale advocacy & community: build referrals reviews and customer stories; mobilize finance leaders as peer champions.
Equip Sales & CS to close and expand: deliver crisp enablement objection handling and expansion plays tied to account health and product signals.
Instrument measure repeat: partner with RevOps & Data to define source-of-truth dashboards; set quarterly hypotheses measure impact and adjust quickly.
Lead and develop the team: coach for outcomes not output; hold the talent bar high.
About You
Heres what sets you up for success at Float:
You Put Customers First Always. You care deeply about delivering meaningful value. Whether youre building internal systems or customer-facing features youre always thinking about how to make life better for our users.
You Act Like an Owner. You take responsibility for outcomes step up to challenges and seek solutions proactivelydoing whats best for the business not just your role.
You Think Big and Move Fast. Youre energized by building from 0 to 1. Youre not afraid to challenge the status quo experiment quickly and learn as you go.
You Constantly Learn and Grow. Youre hungry to improve your craft and open to feedback. You bring a growth mindset to everything you do.
You Raise the Bar. You care about doing things well and efficiently. You balance speed with rigor and always look for ways to improve how we work.
You Win as a Team. Youre a generous collaborator who values communication context and shared wins. You lift others up and help make the team stronger.
In addition to living our values...
You have the experience. 7 years in product marketing customer marketing or lifecycle roles with demonstrable ownership of retention and expansion metrics in B2B. Experience in fintech SaaS or transaction-based models is a plus.
Youve done the work. You have segmented the market to more effectively deliver personalized strategies built positioning and messaging frameworks launched products successfully on multiple occasions know how to deliver impact across the customer journey and can enable teams around you effectively.
Youre results-oriented: You balance strategy and revenue you write the narrative build the model and ship the program that moves the number. You have a track record of consistently meeting or exceeding goals. You have owned retention product adoption and/or revenue expansion goals.
Youre data-driven: You have strong data analysis skills and can translate complex metrics into actionable insights that drive strategy.
Youre a collaborative leader. You can build strong bridges with Product CS Sales Growth Marketing RevOps and Data; you create clarity of ownership support structures deliverables and how were measuring impact.
Youre an owner. Youre comfortable making decisions with imperfect information and moving quickly. Youre adaptable when conditions change and you know when to test new approaches versus when to double-down on proven tactics.
This may not be the role for you if:
You lack experience being accountable for quantifiable results
You prefer stability over rapid growth and constant change
Youre uncomfortable balancing strategic vision with hands-on execution
Youre uncomfortable with direct feedback and continuous optimization
You need well-established processes and systems to be effective
You prefer executing familiar playbooks rather than innovating new approaches
Youre not data-fluent or dont tailor strategies based on insights
You dont enjoy team-building and people leadership
You struggle to manage multiple complex initiatives simultaneously
Why You Should Join
Work at one of Canadas fastest-growing fintech companies
Make a real impact in a high-autonomy high-growth role
Collaborate with an ambitious and supportive team
Competitive compensation equity options and benefits
Hybrid work model we are based in Toronto with in-office days for connection and collaboration
Enjoy catered team lunches every Tuesday and Wednesday
Bring your pup to our dog-friendly office
Thrive in a high-trust high-performance culture where your work truly matters
In Short
At Float youll thrive if youre bold curious and eager to make a real impact. Were building something specialand having a lot of fun along the way. If youre excited to build grow and win together wed love to meet you.
Were committed to building a workplace thats welcoming and accessible for everyone. If you need any accommodations during the hiring process or once you join Float just let us know! You can reach out to Vic () and well work with you to make sure you have what you need to succeed.
Employment Type
Full-Time
