Product Line Manager

AFL connects people companies and communities with innovative fiber optic solutions. Since 1984 weve grown from a single fiber optic cable to a global portfolio of thousands of products and services. With over $2B in annual revenue and 9000 associates worldwide AFL is a trusted partner to the worlds largest telecom providers.

We believe our people are our greatest asset. Thats why we invest in your growth development and successconnecting you to a career with purpose.

What We Offer:

• Hybrid office schedule in either Upstate South Carolina or Dallas-Fort Worth Texas
• Flexible time off policy
• 401K with dollar-for-dollar company match (up to 4%)
• Tuition reimbursement and professional development programs
• Comprehensive medical dental vision and life insurance
• Career advancement opportunities with a global industry leader

About the Role:

We are seeking a strategic and results-driven Product Line Manager (PLM) to lead our Aerial Cable product line. This role is pivotal in shaping the future of AFLs aerial cable offerings - driving innovation aligning with market needs and maximizing profitability.

Youll collaborate across Engineering Sales Customer Success Operations and sister business units to deliver best-in-class solutions that meet the evolving demands of the Energy market.

Key Responsibilities:

Product Strategy & Innovation

• Define and execute the product strategy for the fiber optic aerial cable portfolio.
• Conduct market research and customer analysis to identify trends opportunities and product enhancements.
• Develop product roadmaps that align with AFLs strategic goals and customer priorities.

Portfolio & Lifecycle Management

• Manage the full product lifecyclefrom concept to retirement.
• Evaluate product performance market potential and competitive positioning to guide investment and prioritization.
• Lead cross-functional teams through new product development and commercialization.

Pricing & Profitability

• Establish pricing strategies that balance competitiveness and margin goals.
• Monitor cost structures and pricing trends to drive profitability and cost optimization.

Customer & Market Insights

• Partner with Sales and Marketing to gather customer feedback and translate it into actionable product requirements.
• Conduct segmentation analysis to refine product positioning and go-to-market strategies.

Go-to-Market & Sales Enablement

• Define product positioning pricing models and sales tools to support successful product launches.
• Collaborate with Marketing and Sales to drive adoption and revenue growth.

Competitive Intelligence

• Monitor competitor offerings and market dynamics to identify threats and opportunities.
• Recommend product differentiation strategies based on competitive analysis.

Cross-functional Collaboration

• Work closely with Engineering Operations and Customer Support to ensure seamless product delivery and support.
• Foster alignment across departments to achieve shared business objectives.

Qualifications:

• Bachelors degree in Engineering Marketing Business or related field
• MBA preferred
• 8 years of experience in product management product marketing or applications engineering
• Strong analytical strategic thinking and communication skills
• Willingness to travel up to 2530%

Preferred Experience:

• Deep understanding of fiber optic cable technologies especially aerial cable applications
• Experience in the telecommunications or electric utility sectors
• Proven success in managing product roadmaps NPI processes and lifecycle strategies
• Ability to thrive in a matrixed and global environment

Required Experience:

Manager