Vice-President, Marketing Digital Delivery and Modernization
Vice-President, Marketing Digital Delivery and Modernization
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Job Description
Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.
At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.
To learn more about CIBC please visit
The Vice-President Marketing Digital Delivery and Modernization is accountable for the development and delivery of integrated digital and direct marketing strategies plans and execution to grow digital adoption and acquisition that aligns with CIBCs goals and priorities. This includes the development and delivery of a Marketing operations and modernization strategic roadmap across both Personal and Business Banking and the larger enterprise to enable the achievement of an integrated digital CIBC client experience. The Vice-President will be responsible for leveraging Marketing communications that are proven to drive market share client loyalty client satisfaction and a positive brand addition the Vice-President will build focus and leadership in the digital banking space and grow our client digital adoption and acquisition through digital marketing and digital client offers.
As an important member of the Marketing Leadership Team the role will contribute to the development of the overall marketing strategy the annual Marketing plan and will play a leading role in building a superb work culture on the CIBC Marketing Team.
CIBC employee experience principles:
Always professional so our team members can excel and be their best professional self.
Radically simple so our team members can focus on what they need to do and make an impact.
Genuinely caring so our team members can feel valued for who they are and what they contribute.
CIBC leadership capabilities:
Envisions the futureto innovate purposefully to create new value and harness new capabilities in order to meet the evolving needs of our diverse stakeholders.
Inspires hearts and mindsto build an inclusive culture where we make bold choices collaborate and empower others to take chances and do whats right for our stakeholders.
Drives action and impact togetherto align with urgency around what matters making decisions with speed and always making a real difference.
What Youll be Doing
Digital Marketing Strategy & Performance Marketing
Create digital and direct marketing experiences that will surprise and delight our clients advance our digital sales and marketing capabilities drive consumer awareness and deliver on CIBCs digital sales targets via performance marketing.
Champion digital banking acceleration expanding and growing CIBCs digital marketing by leveraging existing and new capabilities to drive acquisition and sales across all LOBs through optimization personalization and organic search on both public and secure sites.
Develop analyze and optimize omni-channel digital and direct Marketing strategy across the digital channels ( email online banking mobile banking and ATM) with an emphasis on in-market digital optimization analytics and on site digital optimization.
Oversee and execute digital campaign activity (personalization retargeting strategies etc.) in an agile test and learn environment.
Build develop and lead digital operations team across Quality and Compliance Delivery and QA/Testing. Act as enterprise centre of excellence for digital delivery and expand team and capabilities to support new use cases and business units across the enterprise.
Partner with Digital Platforms and Client Engagement leaders to optimize operating model.
Leverage Customer Relationship Management and third party database to implement online and offline programs to broaden reach and grow our consumer database.
Deepen client relationships and customer lifetime value through hyper-personalized engagements and experiences.
Be the principal executive CIBC Ambassador for our marketing agency partners who support the Digital and Direct mandates.
Transformation
Oversee the identification and selection of the right Martech and Adtech investments including agentic AI technologies in line with the overall strategy and aimed at driving digital performance efficiency and automation.
Develop an optimized Marketing stack and 3-year Martech roadmap to ensure that Marketing is always equipped with innovative capabilities.
Drive and facilitate delivery of Marketing transformational strategies to accelerate business performance process automation and overall improvement.
Lead the priority setting sequencing funding and governance of transformational projects and programs which result in a portfolio of initiatives for the current year or multi-year investments and deliverables.
Lead the initiative team to deliver initiatives in line with program approach and principles roadmap and milestones. Includes identifying and managing change impacts risks and complexities.
Engage with stakeholders to establish expectations and provide updates throughout the delivery of the program.
Operational/Business Effectiveness
Establish the measurement infrastructure for data capture and reporting overseeing the application for various methods to analyze and interpret data from multiple sources.
Identify best practices and opportunities to optimize design experience messaging and content to maximize campaign effectiveness and share key insights across the organization and with members of the board.
Relentlessly pursue and adopt new technologies processes and ways of working to continuously shorten cycle times from data to insights to actions to enable ever-faster continuous optimization in support of improved marketing and business outcomes.
Take a long term and enterprise view of the business by ensuring that marketing outputs support our bank strategy and enterprise goals while keeping us on a strong glidepath to brand growth.
Become a strong business partner with product leads by delivering marketing materials promotions and ideas that help drive sales.
Develop and maintain positive and productive internal partnerships/relationships with senior bank leaders SBU and LOB peers and senior executives and marketing peers. Live the vision and values of our bank each and every day and use them as a strong influence on behavior relationship building and decision making.
What Were Looking For
Extensive knowledge of marketing communications principles exceptional media literacy and strong comprehension of marketing strategy (brand architecture briefs insight development).
Advanced management/leadership skills sufficient to lead and motivate a number of professional marketers and planners in achieve goals and objectives in a complex environment.
Extensive knowledge and savvy: navigating relationships and workstreams within complex and matrixed organizations.
Advanced presentation and interactive skills so that complex conceptual information and ideas are presented in an influential and clear manner while substantiated by facts.
Mature courageous leadership that enables contributions and negotiations that facilitate good decisions on complex matters of business policy and strategy. Particularly where differing views present themselves.
Experience in managing vendor relationships vendor evaluations contracts and compensation frameworks particularly within agency client service models.
Expertise in business analytics that comprehend sales financials and return on investment in order to build and contribute to an enterprise mindset of success.
Comfortable with influencing decisions among leaders at all levels of the organization with an intelligent and balanced way of communicating in all instances regardless of level.
Expert knowledge of the digital media landscape in particular and an ability to lead media plans with a digital focus including social media.
What CIBC Offers
At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.
We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program* defined benefit pension plan* an employee share purchase plan a vacation offering wellbeing support and MomentMakers our social points-based recognition program.
Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.
We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.
*Subject to plan and program terms and conditions
What you need to know
CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact
You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit.
We may ask you to complete an attribute-based assessment and other skills tests (such as simulation coding French proficiency MS Office). Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.
Job Location
Toronto-81 Bay 32nd FloorEmployment Type
RegularWeekly Hours
37.5Skills
Digital MarketingRequired Experience:
Chief
Employment Type
Full-Time
