Database Marketing Specialist
Database Marketing Specialist
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Job Description
About Drip Capital :
Empowering SMEs in Global Trade At Drip Capital were redefining the future of cross-border trade financing for small and medium-sized enterprises (SMEs).
With the global SME trade market valued at a staggering $5 trillion were on a mission to empower businesses in developing markets with the capital to scale internationally. No more red tape. No more slow outdated processes. By harnessing cutting-edge technology we make accessing trade financing fast seamless and hassle-free. Our goal is simple: to break down barriers simplify the process and fuel your international growth. With headquarters in Palo Alto California and offices in India and Mexico Drip Capital is perfectly positioned to serve the rapidly growing needs of SMEs across emerging markets.
Backed by top investors including Accel Peak XV Wing VC Sequoia India Y Combinator GMO SMBC Japan Barclays and IFC were driving the future of trade finance. With over $7 billion facilitated across more than 10000 buyers and sellers in the past seven years Drip is creating new pathways to global business growth
About the Role:
We are seeking a detail-oriented and data-driven Database Marketing Specialist to support our marketing and sales outreach initiatives. This role is pivotal in ensuring we have access to accurate high-quality B2B contact data that aligns with our target customer profilesparticularly in the US market. You will work closely with performance marketing and sales development teams to drive campaign success through effective data management and compliance.
Key Responsibilities:
Database Procurement & Management:
Source new high-quality B2B contact databases aligned with our ICPs in the US market.
Maintain clean and update existing marketing databases to ensure data relevance and accuracy.
Regularly audit for duplicates outdated entries and bounce-prone email addresses.
Cross-Functional Collaboration:
Partner with performance marketing and SDR teams to ensure campaigns and outreach are backed by the right data.
Support campaign segmentation by building targeted lists based on firmographics job roles engagement history and other filters.
Performance Monitoring & Optimization:
Monitor key database metrics (e.g. bounce rate deliverability open rate) and suggest improvements to enhance performance.
Provide basic reporting on database health and its impact on campaign performance and lead quality.
Vendor & Tool Management:
Manage relationships with third-party data vendors and email verification/validation tools.
Compliance & Governance:
Ensure all contact data and outreach processes are compliant with relevant regulations such as GDPR and CAN-SPAM.
Qualifications:
24 years of experience in a database marketing marketing operations or lead management role.
Strong understanding of B2B marketing data and compliance best practices.
Experience working with CRM and marketing automation tools (e.g. HubSpot Salesforce Apollo ZoomInfo).
Familiarity with data privacy laws and email deliverability concepts.
Analytical mindset with attention to detail and a proactive approach to problem-solving.
Excellent communication and collaboration skills.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
