Email Marketing Specialist
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Job Location:
Pleasant Grove, OH - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Veracity Insurance Solutions is on a mission to change the way people understand compare and purchase business insurance online. With a focus on serving small businesses and growing with them as they grow its critical that Veracitys brands and products are present wherever prospects and customers are.
Reporting to the Director of Content the Email Marketing Specialist (Remote/Hybrid)acts partly as a channel owner partly as an email marketing consultant and partly as a hands-on implementer of others plans and needs. Youll be the driving force behind the planning execution and optimization of email and SMS marketing campaigns across a diverse portfolio of B2B insurance products.
Youll work closely with Product Marketing Managers Copywriters Designers Editors Brokers (and other team members both in and outside of the marketing team) as well as the CRM Admin to create highly targeted communications that move prospects through the sales funnel increase policy purchases and nurture long-term customer relationships.
With a strong understanding of email marketing customer journey mapping automation tools (like HubSpot) and compliance standards buyer psychology etc. youll build campaigns that are not only compelling but also legally sound and performance-driven.
This role requires a mix of strategic thinking and tactical execution. Youll lead the development of drip campaigns newsletters and one-off sends manage campaign calendars conduct A/B testing and regularly report on campaign performance with actionable insights. Your work will influence policyholder acquisition and retention brand affinity upsells and overall customer experience. Youll also play a key role in developing and documenting best practices coordinating with cross-functional teams and identifying opportunities to grow and engage segmented contact lists through personalized compliant messaging.
To succeed youll need:
Why Veracity
Here at Veracity youll be part of a team of trailblazers and visionaries. Were not just revolutionizing the way people do insurance; we are creating a whole new paradigm. Here you will experience a vibrant and inclusive workplace where your ideas matter! With us you have a chance to:
Compensation Range: $70k /yr - $90k /yr
We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants regardless of race color religion sex national origin disability or any other legally protected characteristics.
If you need accommodation please let us know during the interview process.
Reporting to the Director of Content the Email Marketing Specialist (Remote/Hybrid)acts partly as a channel owner partly as an email marketing consultant and partly as a hands-on implementer of others plans and needs. Youll be the driving force behind the planning execution and optimization of email and SMS marketing campaigns across a diverse portfolio of B2B insurance products.
Youll work closely with Product Marketing Managers Copywriters Designers Editors Brokers (and other team members both in and outside of the marketing team) as well as the CRM Admin to create highly targeted communications that move prospects through the sales funnel increase policy purchases and nurture long-term customer relationships.
With a strong understanding of email marketing customer journey mapping automation tools (like HubSpot) and compliance standards buyer psychology etc. youll build campaigns that are not only compelling but also legally sound and performance-driven.
This role requires a mix of strategic thinking and tactical execution. Youll lead the development of drip campaigns newsletters and one-off sends manage campaign calendars conduct A/B testing and regularly report on campaign performance with actionable insights. Your work will influence policyholder acquisition and retention brand affinity upsells and overall customer experience. Youll also play a key role in developing and documenting best practices coordinating with cross-functional teams and identifying opportunities to grow and engage segmented contact lists through personalized compliant messaging.
To succeed youll need:
- 2 years of hands-on experience in email/SMS marketing and CRM platforms (HubSpot strongly preferred)
- Strong grasp of multi-channel campaign automation segmentation and personalization
- Familiarity with B2B marketing customer journeys and compliance standards (e.g. CAN-SPAM)
- The ability to develop SOPs and scalable repeatable processes and plays
- Analytical mindset with the ability to interpret data and use insights to inform strategy
- Stellar organizational skills and instincts to manage a large and ever-growing library of campaigns perform post-mortems and provide reports cultivate continual A/B testing and improvements etc.
- The ability to create and deliver timely meaningful and actionable reports to continuously level up our email marketing program
- Outstanding communication skills and the ability to work with a wide variety of roles within the organization understand the unique ways email marketing can various roles and build trust through communication reporting and accountability
- Experience running A/B tests and producing organized actionable performance reports
- Excellent communication project management and attention to detail
- Comfortable collaborating with multiple stakeholders and balancing competing priorities
- Tech-savvy and comfortable troubleshooting documenting processes and adapting to new tools
- Self-motivated organized and capable of workingindependentlyor cross-functionally
- Health dental and vision plans
- Amazing work-life balance with 4 weeks of Paid Time Off
- 9 Paid Company Holidays with 2 floating holidays
- 401K Programs with employer match
- Personal assistant programs for support in a healthy personal and work life
Why Veracity
Here at Veracity youll be part of a team of trailblazers and visionaries. Were not just revolutionizing the way people do insurance; we are creating a whole new paradigm. Here you will experience a vibrant and inclusive workplace where your ideas matter! With us you have a chance to:
- Engage in groundbreaking projects that are reshaping the insurance landscape
- Collaborate with a group of dedicated like-minded professionals
- Experience a culture that prioritizes growth and development
Compensation Range: $70k /yr - $90k /yr
We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants regardless of race color religion sex national origin disability or any other legally protected characteristics.
If you need accommodation please let us know during the interview process.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
A wholesale brokerage with general, professional, and product liability insurance solutions including in-house underwriting and binding authority with top-rated carriers.
