Consumer & Market Insights
Consumer & Market Insights
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Salary Not Disclosed
1 Vacancy
Job Description
Midea America Corp. is a U.S. subsidiary within Midea Group the Fortune 500 giant known for making life easier for millions around the globe. As the worlds top maker of home appliances Midea is proud of its 166000 employees and presence in 200 countries including here in the U.S.
Headquartered in Parsippany N.J. with an innovation hub in Louisville Kentucky Midea America provides practical innovations that surprise and delight creating moments to cherish at home.
Mideas lineup of appliances - from refrigerators to air conditioners laundry solutions and floor care - are high quality reliable and affordable. By thoughtfully engineering performance convenience and design into every product Midea delivers on the promise of every appliance.
Job Summary:
We are seeking a driven and detail-oriented Consumer & Market Insights Specialist to support research initiatives across our Water Heater and Water Filtration product categories. This role is ideal for a curious hands-on individual with a background in appliances and experience in both B2B and B2C research. You will be responsible for executing end-to-end qualitative and quantitative research projects that influence product development marketing strategy and customer experience. A successful candidate will be adept at turning complex data into actionable insights communicating findings clearly and love working in a fast-paced environment.
Essential Job Responsibilities
Research Design & Execution
- Design and execute end-to-end qualitative and quantitative research for both B2B and B2C audiences
- Develop and manage research tools such as discussion guides surveys screeners and questionnaires
- Lead participant recruitment strategies for B2B and consumer studies
- Conduct and facilitate focus groups in-depth interviews (IDIs) ideation workshops and real-world field testing
Insight Analysis & Reporting
- Analyze and synthesize data from multiple sources to uncover actionable insights
- Develop clear compelling reports and presentations for cross-functional teams and stakeholders
- Translate research findings into strategic recommendations that drive product and marketing decisions
- Lead segmentation pricing and concept testing initiatives to validate ideas
Stakeholder Engagement & Communication
- Collaborate with product marketing and design teams to define research objectives and align efforts
- Work with China PDs as the sole point of contact for consumer and market research
- Present insights to technical and non-technical audiences ensuring clarity and impact
- Build strong relationships with internal teams and leadership to ensure insights are integrated into decision-making
Project & Vendor Management
- Oversee and manage external research vendors and maintain productive working relationships
- Ensure all projects are executed on time on budget and aligned with business objectives
- Maintain flexibility to support multiple concurrent research projects in a fast-paced environment
Qualifications:
Education & Experience:
- Bachelors degree in Market Research Psychology Human Factors UX Business or a related field;Masters degree preferred.
- Minimum of 3 years of hands-on experience in both qualitative and quantitative research methodologies ideally within the consumer appliances or related industries.
- Strong background in designing and conducting research studies using platforms such as My-Take Quantilope Prodege or similar tools.
- Proven ability to collaborate across cross-functional teams and translate research insights into actionable business strategies.
- Skilled in project management with the ability to manage multiple initiatives simultaneously.
- Excellent written and verbal communication skills with the ability to convey technical findings to non-technical audiences.
- Comfortable working in a fast-paced dynamic environment with a proactive approach to learning and adapting.
- Strong interpersonal skills with confidence in presenting to and collaborating with key stakeholders and platform leaders.
Featured Benefits
- %Bonus
- PTO
- 401K
- Relocation assistance if necessary
- Comprehensive benefit package to learn more please visitCareers Page ()
Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.
Employment Type
Full-Time
