Branding & Employer Communication

Build and execute communication campaigns and interventions (incl. campaign planning content and collateral creation video scripts email messaging etc.) to create relevant employer value propositions.
Work closely with CaratLanes Talent Acquisition team to curate campaigns to attract top talent.
Manage employer accounts content creation (video articles and audio posts) and posting and response handling on key sites like LinkedIn Glassdoor Ambition Box etc.
Plan a monthly content calendar that comes up with a variety of content for CaratLanes LinkedIn profile.
Analyzing campaign performance metrics including social media engagement and hiring funnel to understand what content and channels are most effective for talent attraction
and provide periodic updates on reach and effectiveness
Work with internal teams to create compelling content around related business topics that drive internal and external engagement resulting in reach engagements
awareness and/or other important metrics.
Develop write and deliver persuasive content in the form of industry research videos interviews and blogs.
Make decisions on the format of the content to be produced based on content researchers outputs.
Development and execution of internal communication plans for company-wide people initiatives.
Create high-quality content for emails newsletters intranet articles and event-related communications.
Track communication engagement metrics overseeing the management of key internal communication tools including platforms like Brevo. This involves tracking key metrics such
as open rates and click-through rates to optimize our messaging and improve engagement.