Performance Marketing Executive
Performance Marketing Executive
Posted on :
09-09-2025
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1 Vacancy
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Job Description
Experience Required: 1 to 2 years
Reports To: Performance Marketing Manager
Roles and Responsibilities:
- Manage and optimize paid media campaigns across Google Ads (Search Display YouTube) LinkedIn Ads Meta (Facebook & Instagram) and other paid social channels.
- Perform keyword research bid strategy optimization ad copy testing and audience targeting to drive lead generation and conversions.
- Develop and scale growth marketing initiatives including high-intent search campaigns account-based marketing prospecting funnel optimization and remarketing.
- Monitor analyze and report campaign performance metrics (conversions CPL CTR ROAS etc.) delivering actionable insights.
- Conduct A/B testing on creatives copy and landing pages to optimize performance.
- Collaborate with design content product and sales teams to align campaigns with business objectives.
- Explore and test new platforms formats and audience strategies for continuous growth.
- Implement and manage tracking tags via Google Tag Manager (GTM) to ensure accurate campaign measurement and conversion tracking.
- Work with analytics teams to debug test and validate GTM implementations and ensure data accuracy.
- Stay updated on industry trends platform changes privacy policies and digital best practices.
Desired Candidate Profile:
- 1 to 2 years of hands-on performance marketing experience for B2B B2C or tech/digital-first brands (agency or client side).
- Strong knowledge of Google Ads (incl. Google Ads Editor) Microsoft Ads LinkedIn Ads Meta Ads and Display/Remarketing.
- Good understanding and working experience with Google Tag Manager (GTM) for tag implementation event tracking and troubleshooting.
- Strong analytical skills with the ability to blend quantitative and qualitative data for campaign optimization.
- Experience implementing A/B tests on ads creatives and landing pages.
- Effective communicator and collaborator across multiple teams.
- Detail-oriented proactive and driven by results and continuous learning.
Preferred Skills (Good to Have):
- Experience with analytics tools (Google Analytics Data Studio etc.)
- Familiarity with CRM or marketing automation platforms
Educational Qualification:
- Bachelors degree in Marketing Business Communications or a related field.
- Google Ads GTM or other relevant certifications are a plus.
Employment Type
FULL_TIME
Key Skills
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