Performance Marketing Executive

Bengaluru - India

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Experience Required: 1 to 2 years

Reports To: Performance Marketing Manager

Roles and Responsibilities:

Manage and optimize paid media campaigns across Google Ads (Search Display YouTube) LinkedIn Ads Meta (Facebook & Instagram) and other paid social channels.
Perform keyword research bid strategy optimization ad copy testing and audience targeting to drive lead generation and conversions.
Develop and scale growth marketing initiatives including high-intent search campaigns account-based marketing prospecting funnel optimization and remarketing.
Monitor analyze and report campaign performance metrics (conversions CPL CTR ROAS etc.) delivering actionable insights.
Conduct A/B testing on creatives copy and landing pages to optimize performance.
Collaborate with design content product and sales teams to align campaigns with business objectives.
Explore and test new platforms formats and audience strategies for continuous growth.
Implement and manage tracking tags via Google Tag Manager (GTM) to ensure accurate campaign measurement and conversion tracking.
Work with analytics teams to debug test and validate GTM implementations and ensure data accuracy.
Stay updated on industry trends platform changes privacy policies and digital best practices.

Desired Candidate Profile:

1 to 2 years of hands-on performance marketing experience for B2B B2C or tech/digital-first brands (agency or client side).
Strong knowledge of Google Ads (incl. Google Ads Editor) Microsoft Ads LinkedIn Ads Meta Ads and Display/Remarketing.
Good understanding and working experience with Google Tag Manager (GTM) for tag implementation event tracking and troubleshooting.
Strong analytical skills with the ability to blend quantitative and qualitative data for campaign optimization.
Experience implementing A/B tests on ads creatives and landing pages.
Effective communicator and collaborator across multiple teams.
Detail-oriented proactive and driven by results and continuous learning.

Preferred Skills (Good to Have):

Experience with analytics tools (Google Analytics Data Studio etc.)
Familiarity with CRM or marketing automation platforms

Educational Qualification:

Bachelors degree in Marketing Business Communications or a related field.
Google Ads GTM or other relevant certifications are a plus.

Experience Required: 1 to 2 yearsReports To: Performance Marketing ManagerRoles and Responsibilities:Manage and optimize paid media campaigns across Google Ads (Search Display YouTube) LinkedIn Ads Meta (Facebook & Instagram) and other paid social channels.Perform keyword research bid strategy optim...

Experience Required: 1 to 2 years

Reports To: Performance Marketing Manager

Roles and Responsibilities:

Manage and optimize paid media campaigns across Google Ads (Search Display YouTube) LinkedIn Ads Meta (Facebook & Instagram) and other paid social channels.
Perform keyword research bid strategy optimization ad copy testing and audience targeting to drive lead generation and conversions.
Develop and scale growth marketing initiatives including high-intent search campaigns account-based marketing prospecting funnel optimization and remarketing.
Monitor analyze and report campaign performance metrics (conversions CPL CTR ROAS etc.) delivering actionable insights.
Conduct A/B testing on creatives copy and landing pages to optimize performance.
Collaborate with design content product and sales teams to align campaigns with business objectives.
Explore and test new platforms formats and audience strategies for continuous growth.
Implement and manage tracking tags via Google Tag Manager (GTM) to ensure accurate campaign measurement and conversion tracking.
Work with analytics teams to debug test and validate GTM implementations and ensure data accuracy.
Stay updated on industry trends platform changes privacy policies and digital best practices.

Desired Candidate Profile:

1 to 2 years of hands-on performance marketing experience for B2B B2C or tech/digital-first brands (agency or client side).
Strong knowledge of Google Ads (incl. Google Ads Editor) Microsoft Ads LinkedIn Ads Meta Ads and Display/Remarketing.
Good understanding and working experience with Google Tag Manager (GTM) for tag implementation event tracking and troubleshooting.
Strong analytical skills with the ability to blend quantitative and qualitative data for campaign optimization.
Experience implementing A/B tests on ads creatives and landing pages.
Effective communicator and collaborator across multiple teams.
Detail-oriented proactive and driven by results and continuous learning.

Preferred Skills (Good to Have):