Marketing Specialist, Conferences

*This role is a one-year fixed term contract opportunity*

The Conference Marketing Specialist is responsible for the execution of multi-channel marketing strategies to help our sales team nurture existing clients as well as drive net new logos. Whilst operating within a culture focused on results accountability relevance innovation and speed to market.

What you will do:

Assist in implementing annual marketing strategies to drive exhibitor acquisition and retention across EMEA&I/APAC conference portfolio

Act as a key support to global marketing team with their core assignments: branding experiential programs and digital

Execute end-to-end exhibit sales campaigns and activities to help meet exhibitor revenue targets

Facilitate lead generation/nurturing activities (ad hoc programs conference launches and webinars) to enhance the prospect/exhibitor experience

Assist in marketing analysis of activities that gauge ROI as well as identifying ways to increase revenue growth

Support exhibitor sales team with ad hoc requests as needed throughout selling cycle

Manage and update content management system and related sales tools Produce marketing material to enhance sales productivity PowerPoint templates sell sheets brochures attendee lists surveys & reports Administrate the creation of relevant social content working with the various internal teams to ensure policies are adhered to

Ensure that tools/marketing materials are globally consistent and adhere to brand guidelines

Coordinate the logistics involved in conference execution from experiential programs to sales support

Comprehensively oversee conference budgets and manage the procurement process

What you will need:

Experience of attending exhibiting or organizing seminars/conferences

Ability to travel approx 15% to support conferences domestically & internationally

BS/BA Marketing Communications or related field is preferred

At least two years B2B marketing experience

Exceptional time management and organization skills including the ability to manage multiple projects and meet tight deadlines

Must be a team player able to interact respectfully and collaborate with staff at all levels of the organization

Strong written and verbal communications skills and copywriting/editing/proofreading experience

Experience of working with a content management system

Knowledge of integrated multi-channel marketing

Understanding of graphic design/print production processes

Understanding of the IT industry and key market forces

Advanced proficiency in MS Office (Word Excel PPT Adobe)

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Who are we

At Gartner Inc. (NYSE:IT) we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable objective business and technology insights helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979 weve grown to 21000 associates globally who support 14000 client enterprises in 90 countries and territories. We do important interesting and substantive work that matters. Thats why we hire associates with the intellectual curiosity energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work

Our vast virtually untapped market potential offers limitless opportunities opportunities that may not even exist right now for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together our singular unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies cultures religions ethnicities races genders sexual orientations abilities and generations.

We invest in great leaders who bring out the best in you and the company enabling us to multiply our impact and results. This is why year after year we are recognized worldwide as a great place to work.

What do we offer

Gartner offers world-class benefits highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment we provide the flexibility and support for you to thrive working virtually when its productive to do so and getting together with colleagues in a vibrant community that is purposeful engaging and inspiring.

Ready to grow your career with Gartner Join us.

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