Senior Research Executive, Quantitative

JOB DETAILS

JOB BAND: C

CONTRACT TYPE: 12m Fixed Term Contract Full-time

DEPARTMENT: BBC World Service Audience Insight

LOCATION: BBC Broadcasting House London Hybrid

PROPOSED SALARY RANGE:depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Were happy to discuss flexible working. If youd like to please indicate your preference in the application though theres no obligation to do so now. Flexible working will be part of the discussion at offer stage.

CS25

JOB PURPOSE

Join the BBC World Service Audience Insight team to shape global understanding of our reach and impact. As a Senior Research Executive youll lead quantitative audience and social research projects that inform strategic decisions and help grow BBCs global audience.

The post holder will get to work on the BBCs Global Audience Measure (GAM) which measures the BBCs weekly audience and impact each year around the world and involves building a single customer view of the business through merging multiple data sources and methodologies.

The Global Audience Measure is a key measure of the BBC and BBC News performance globally which directly informs future and long-term business decisions. You will be involved in all stages of research from commissioning and survey design to overseeing fieldwork analysing data and debriefing to editorial leadership.

WHY JOIN THE TEAM:

Be part of a team that drives the BBCs global news strategy through data. The BBC World Service makes up the biggest share of the BBCs International News services delivering news in English and 41 other languages to hundreds of millions around the world across digital TV and audio platforms including in hard-to-reach markets across Asia Africa Europe and the this role you will work on high-impact projects like the Global Audience Measure and collaborate with diverse colleagues and develop your skills in a supportive inclusive environment.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• Manage audience research projects end-to-end including commissioning survey design fieldwork oversight and analysis. Our quantitative research projects focus on hard-to-research markets outside of Europe and North America and we use face-to-face methodologies (CAPI) as well as online methodologies when possible.
• Analyse large survey datasets and digital analytics data to generate actionable insights.
• Communicate findings to stakeholders across editorial product and business teams.
• Collaborate with colleagues across the Audiences team leading and supporting projects.
• Contribute to the BBCs strategic understanding of global audiences.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• Deep knowledge of quantitative research methodologies especially face-to-face and phone interviewing.
• Proven experience managing impactful research projects.
• Ability to synthesise insights from multiple sources into strategic recommendations.
• Strong communication and stakeholder engagement skills.
• Interest in international news and global media audiences.

DESIRED BUT NOT REQUIRED:

• Familiarity with media industry standard audience measurement approaches.
• Experience with digital analytics tools.
• Understanding of qualitative research techniques.
• Appreciation of global cultures and current affairs.
• Experience working in international or cross-cultural environments.

If you can bring some of these skills and experience along with transferable strengths wed love to hear from you and encourage you to apply.