Regional Marketing Manager
Regional Marketing Manager
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Job Description
Regional Marketing Manager
Your Responsibilities
1. Regional Marketing Strategy & Execution
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Develop and implement regional marketing strategies aligned with global company objectives.
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Adapt global campaigns to local market needs ensuring cultural and regulatory relevance.
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Identify regional growth opportunities and create targeted marketing initiatives.
2. Brand Positioning & Awareness
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Drive brand visibility in the region through digital offline and event-based marketing activities.
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Ensure consistent application of the companys brand guidelines across all touchpoints.
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Build strong brand recognition with key partners customers and stakeholders.
3. Campaign Management & Lead Generation
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Plan and execute integrated marketing campaigns (digital social media events webinars PR) to generate leads and support sales pipeline growth.
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Monitor and analyze campaign performance optimizing based on KPIs.
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Collaborate closely with sales teams to align marketing activities with business objectives.
4. Event & Partner Marketing
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Organize regional trade shows exhibitions roadshows and partner events.
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Develop co-marketing programs with distributors installers and strategic partners.
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Act as the primary liaison for marketing collaborations with regional partners.
5. Market Intelligence & Reporting
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Conduct competitor analysis market research and customer insights to inform strategy.
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Provide regular reports on marketing performance ROI and market trends to HQ and regional leadership.
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Share regional best practices and contribute to global marketing knowledge.
Qualifications:
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Bachelors or Masters degree in Marketing Business Communications or a related field.
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5 years of marketing experience preferably in renewable energy technology or B2B industries.
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Strong expertise in campaign management digital marketing and event organization.
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Demonstrated success in developing and executing regional marketing strategies.
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Excellent communication and presentation skills; ability to influence stakeholders.
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Proficiency in marketing tools (CRM analytics digital platforms MS Office).
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Fluency in English & Italian is required; additional regional languages (e.g. Spanish Greek Chinese) are a strong plus.
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Willingness to travel within the region as required.
What We Offer
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A dynamic and international work environment in a fast-growing company.
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The opportunity to shape and lead marketing initiatives in a key region.
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Collaboration with a motivated global marketing and sales team.
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Competitive compensation and benefits package.
Employment Type
Full Time
