Marketing Automation Specialist (M - 100725)
Marketing Automation Specialist (M - 100725)
Posted on :
09-09-2025
Employer Active
1 Vacancy
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Job Description
Who are we
Whatfix is a leading global B2B SaaS organization and the largest pure-play enterprise digital adoption platform solution provider.
Utilizing GenAI technology Whatfix enhances all stages of software deployment with application simulation product analytics and digital adoption driving business outcomes such as increased revenue win rates cost reduction risk compliance enhanced productivity and improved user experience.
We have seven offices in the US India UK Germany Singapore and Australia supporting 700 global customers including 80 Fortune 500 companies. Whatfix has raised$140 millionto date and is backed by marquee investors including Softbank PeakXV Dragoneer and Cisco Investments.
- With over 45% YoY sustainable annual recurring revenue (ARR) growth Whatfix is among the Top 50 Indian Software Companies as per G2 Best Software Awards.
- Recognized as a Leader in the digital adoption platforms (DAP) category for the past 4 years by leading analyst firms like Gartner Forrester IDC and Everest Group.
- The sole vendor named as Customers Choice: 2024 Gartner Voice of the Customer for Digital Adoption Platform Report. We also boast a star rating of 4.6 on G2 Crowd 4.5 on Gartner Peer Insights and a high CSAT of 99.8%
- Highest-Ranking DAP on 2023 Deloitte Technology Fast 500 North America for Third Consecutive Year
- Won the Silver for Stevies Employer of the Year 2023 Computer Software category and also recognized as Great Place to Work 2022-2023
- Only DAP to be among the top 35% companies worldwide in sustainability excellence with EcoVadis Bronze Medal
What will you get to do
- Work with members of Marketing Sales and Business Operations to execute campaigns that involve identifying target segments and creating campaign assets like emails landing pages forms form handlers etc
- Create and/or maintain cross-channel marketing automation campaigns for various Events Subscriptions ABMs etc.
- Work with events and field marketing performance marketing product marketing and customer success teams to understand campaign requirements set up and deploy campaigns as per a scheduled marketing calendar.
- Follow best practices and processes for ongoing operational excellence
- Maintain customer and prospect segmentation and recommend the right target for the right message; ensure the rhythm of communication is appropriate; opt-out rates stay within industry standards; and manage email responses effectively.
- Utilize dynamic content and tokens to create personalized campaigns within Pardot
- Document and follow reliable and scalable marketing automation processes and best practices and act as a guardian of customer data and privacy.
- Ability to prioritize tasks identify trends and manage escalations with appropriate status updates and communications with stakeholders.
- Adept in maintaining data hygiene and field management across systems and integrations.
What you should have
- Minimum 3 years marketing and sales automation experience. Preferably in Pardot and Salesforce.
- Excellent copywriting skills. Proficiency in writing engaging/conversation-starter emails.
- Naturally seek out every opportunity to learn about the latest tools techniques and trends
- Bachelors degree in Marketing Communications Business or related field
Perks & Benefits (India)
- Best-in-class medical insurance coverage
- Free lunch & dinner buffet
- Doorstep cab drop facility
- Education Sponsorship
- Internal job transfer & global mobility programs
- Scope to represent Whatfix at global events
- We also provide uncapped incentives bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers
Note:
- We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust Do it as you own it;
- We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race religion color national origin ethnicity gender sexual orientation age marital status veteran status or disability status
- At Whatfix we deeply value collaboration innovation and human connection. We believe that being together in the office five days a week fosters open communication strengthens our sense of community and accelerates innovationultimately helping us achieve our goals more effectively. At the same time we recognize the importance of flexibility in balancing personal and professional priorities. To support this we offer the option to work from home up to two days per month.
- In any situation that requires additional flexibility were open to considering exceptions on a case-by-case basis to ensure youre supported in managing both work and life seamlessly.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
Key Skills
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