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What Well Bring:
Sr. Analyst Marketing will be responsible for developing the go-to-market plan and executing successful multi-channel marketing campaigns for our product suite in the Philippines. Working closely with marketing lead product management sales and corporate communications associates this role will be responsible for supporting demand generation efforts across our product portfolio developing and distributing marketing materials overseeing content development for the website and other proprietary channels and driving brand and product communications programs.
What Youll Bring:
- Bachelors degree or equivalent experience with emphasis in marketing business or communications
- 4years experience in digital and social marketing B2B marketing research or consulting gained in marketing agency technology or financial services environment
- Excellent communications and organisational skills with the ability to manage multiple B2B projects across multiple geographies simultaneously
- Attentive to detail and independent in program execution
- A personality that thrives on change and a fast-paced dynamic environment
- A strong team player and leader who is willing to take ownership of projects in local or international market
- Strong command of English language verbal or written
Impact Youll Make:
- Work closely with international marketing team to develop marketing programmes and materials including product assets web site and social content etc. to support sales and product strategies and meet business objectives
- Leverage global and regional business initiatives and research findings to build brand and thought leadership
- Work closely with the international communications team and public relations agency to increase Company exposure and strengthen TransUnion positioning with public relations and media relations programs on B2B business
- Maintain the marketing budget measure against KPIs develop project plans and status reports and serve as the communications point for assigned projects
- Maintain and monitor marketing standards in compliance with company policy procedures and guidelines.
- Close collaboration with Sales Support team in the lead generation system by building and reinforcing a sales and marketing funnel maximizing the marketing effectiveness and operational efficiency
- Work on budgeting financial processing and reporting of B2B marketing expenses
This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.
TransUnions Internal Job Title:
Sr Analyst Marketing
Required Experience:
Senior IC