Product Marketing Manager
Product Marketing Manager
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Job Description
Product Marketing Manager
Location: Bangalore India
Were already making waves in 9 countries with our tech HQ in Bengaluru India and were just getting 2025 were doubling our team to keep the momentum going.
Role Overview:
We are seeking a highly skilled and strategic Product Marketing Manager to join our dynamic team in this role you will be the bridge between our products and our market driving the go-to-market strategy for new features and products. Youll be responsible for crafting compelling narratives creating impactful content and leveraging data to ensure our message resonates with our target audience. This is a hands-on role for a self-starter who thrives in a fast-paced environment and has a passion for technology and marketing.
Key Responsibilities:
Develop and execute comprehensive go-to-market plans for new product launches features and updates including market positioning and messaging.
Create a wide range of marketing collateral including but not limited to website copy blog posts case studies whitepapers social media content product videos and sales decks.
Manage and optimize the companys website to ensure it is engaging user-friendly and effectively communicates our product value proposition. This includes A/B testing SEO optimization and content updates.
Plan and execute digital marketing campaigns across various channels (e.g. email social media paid ads) to drive product awareness adoption and revenue.
Use data and analytics to understand customer behavior track campaign performance and inform marketing strategies. A strong focus on ROI and key performance indicators (KPIs) is essential.
Leverage AI tools for content generation data analysis market research and campaign optimization to enhance efficiency and effectiveness.
Work closely with the product management sales engineering and design teams to ensure a unified and consistent product message.
Conduct thorough market research and competitive analysis to identify trends opportunities and threats and use these insights to refine our marketing strategy.
Required Skills and Qualifications:
Bachelors degree in Marketing Communications Business or a related field.
3-5 years of experience in a Product Marketing Content Marketing or Digital Marketing role preferably in the B2B SaaS or technology sector.
Proven experience creating high-quality digital content that drives results.
Strong understanding of digital marketing channels SEO and website management principles.
Demonstrated ability to use data to inform decisions and measure the effectiveness of marketing initiatives.
Proficiency with AI tools (e.g. ChatGPT Midjourney Jasper) for content creation and optimization.
Excellent written and verbal communication skills.
Ability to manage multiple projects simultaneously and meet tight deadlines.
Experience working with cross-functional teams in a collaborative environment.
A self-starter with a proactive and results-oriented mindset.
Required Experience:
Manager
Employment Type
Full-Time
