Marketing Analyst, Media & Performance

About Us

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact peoples lives in homes around the world. the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than 3600 associates the companys products are sold at key retailers online and offline and through distributors around the world.

Position Overview
Were seeking a Marketing Analyst Media & Performance to measure the impact of our media investments across channels uncover insights and fuel smarter faster decisions.

This role will join a growing Global Marketing Analytics Team transforming data into clear actions that optimize marketing performance and guide media social and creative strategies. The ideal candidate will thrive in SharkNinjas fast-moving culture balancing rigor with pragmatism and using data not only to measure performance but to influence decisions and spark the next opportunity.

Key Responsibilities

• KPI Measurement: Define and track the metrics that matter ensuring media activity is measured against clear goals.

• Cross-Channel Optimization: Partner with internal teams and agencies to pivot strategies based on real-time insights.

• Decision Support: Enable rapid decision-making by contributing to MMM attribution and incrementality testing with a focus on actionable takeaways.

• Signal Detection: Proactively identify signals anomalies or emerging patterns in media and market data to flag risks or opportunities before they escalate.

• Macro Analysis: Assess how media investment contributes not just to channel-level optimization but to overall business efficiency and growth.

• Reporting & Dashboards: Build and maintain concise audience-appropriate dashboards that highlight whats working what isnt and where to act next.

• Insights to Action: Translate complex data into compelling stories that lead to concrete recommendations and immediate adjustments.

Attributes & Skills

• Bachelors or Masters degree in Marketing Data Science Statistics Economics or a related field.

• 5 years of experience in marketing analytics within a consumer-driven industry.

• Strong grasp of both digital performance channels and traditional media measurement.

• Experience collaborating with agencies and cross-functional teams to act on insights quickly.

• Ability to simplify complexity focusing on insights that drive business impact.

• Excellent communication and presentation skills to influence decision-makers at all levels.

• Comfort operating in a fast-paced agile environment with shifting priorities.

Work Environment
This is a primarily on-site role based in Needham MA (HQ) with flexibility to work from home 12 days per week.