Senior Machine Learning Engineer, Ad Performance
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Job Location:
Chapel Hill, NC - USA
Yearly Salary:
$ 165000 - 215000
Posted on:
07-09-2025
Vacancies:
1 Vacancy
Job Summary
WHO ARE WE
Launch Potato is a profitable digital media company that reaches over 30M monthly visitors through brands such as FinanceBuzz All About Cookies and OnlyInYourState.
As The Discovery and Conversion Company our mission is to connect consumers with the worlds leading brands through data-driven content and technology.
Headquartered in South Florida with a remote-first team spanning over 15 countries weve built a high-growth high-performance culture where speed ownership and measurable impact drive success.
WHY JOIN US
At Launch Potato youll accelerate your career by owning outcomes moving fast and driving impact with a global team of high-performers.
We turn audience attention into action through data machine learning and relentless optimization.
Are you a Machine Learning Engineer with a passion for bridging technical expertise and business acumen Do you thrive in building scalable reliable systems that directly move revenue If youre eager to collaborate globally face challenges head-on and make substantial impact were looking for you to join our dynamic team.
In this role youll work at the intersection of advertising algorithms personalization and optimization building the ML software and infrastructure that drives ad performance and user engagement at scale.
BASE SALARY: $165000$215000 per year paid semi-monthly
MUST HAVE
You bring both the technical depth to design and deploy complex ML systems and the business intuition to know what actually moves KPIs. Specifically:
- 5 years of software development and ML engineering including 3 years focused on advertising systems
- Proven experience optimizing ad performance using both mature models and emerging ML technologies
- Expertise in one or more ML areas: Recommendation Systems Advertising Algorithms NLP or CV
- Proficiency with Python SQL and modern ML frameworks (TensorFlow PyTorch)
- Familiarity with distributed data processing (Spark Ray) and cloud infrastructure (AWS/GCP)
- Strong analytical problem-solving skills with a proven track record of delivering measurable results
- Excellent communication teamwork and project management skills
YOUR ROLE
Your mission: Elevate Launch Potatos advertising performance by building scalable production-ready ML systems that optimize revenue while enhancing user experience. Youll collaborate across teams to design deploy and refine algorithms that improve ad targeting relevance and efficiency at global scale.
OUTCOMES
- Develop and scale advertising algorithms that optimize engagement and revenue simultaneously
- Apply cutting-edge ML approaches (e.g. reinforcement learning deep learning for ranking) to improve ad performance
- Build scalable infrastructure to support real-time ad decisioning across millions of requests per day
- Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs
- Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery
- Collaborate with global teams across product data and engineering to launch high-impact ad features
- Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage
COMPETENCIES
- Impact-Oriented: You align ML systems to business outcomes and measure what matters
- Technical Builder: You write clean production-ready code and architect scalable systems
- Collaborative: You work seamlessly with global teams and communicate complex ideas clearly
- Resilient & Determined: You dont shy from challenges and drive projects through to impact
- Curious Innovator: You keep pace with ML/AI trends and creatively apply them to advertising
- Analytical Problem-Solver: You break down complex systems and find data-driven solutions
TOTAL COMPENSATION
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potatos Levels Framework. Your compensation package includes a base salary profit-sharing bonus and competitive benefits. Launch Potato is a performance-driven company which means once you are hired future increases will be based on company and personal performance not annual cost of living adjustments.
Want to accelerate your career Apply now!
Since day one weve been committed to having a diverse inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity equity and inclusion.
We do not discriminate based on race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.
Required Experience:
Senior IC
Key Skills
- JProfiler
- Splunk
- Performance Testing
- Fiddler
- Apache
- HP Performance Center
- LoadRunner
- New Relic
- Scalability
- J2EE
- Java
- Scripting
About Company
The Discovery and Conversion Company. Launch Potato connects the world's fastest growing brands to customers at all parts of the consumer journey.
