Parts Marketing Brand Lead
Parts Marketing Brand Lead
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Job Description
Job Description
Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to the Michigan Global Tech Center three times per week at minimum or other frequency dictated by the business.
Relocation:
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
The Role:
It is an exciting time to be a part of the Customer Care and Aftersales Marketing team! We are actively seeking an ambitious individual with best-in-class marketing leadership that will help catapult GM Genuine Parts and ACDelco into the next chapter of market share growth. This is a rare opportunity to gain unique B2B and B2C marketing experience by reshaping our parts brands through increased demand. As a Parts Brand Lead you will be responsible to lead the strategy development integration and go to market readiness of all elements of the ACDelco/GM Genuine Parts marketing plan.
What Youll Do (Responsibilities):
Lead marketing plan execution through development of advertising campaign content and deliverables with a focus on growing consideration and conversion.
Lead GM parts brands social media strategy
Act as lead client with agency partners ensuring clear direction and objectives are provided write briefs review and approve creative
Actively pursue synergy opportunities with adjacent business channels
Proactively lead collaboration with US Wholesale and Aftermarket Channel and Field teams to unlock further opportunities to grow demand.
Lead integration with all functional partners (PR Media Digital CRM Social Promotions Measurement Product Information Communications and Shows/Events) to ensure all elements of the marketing plan are flawlessly executed aligned to business and marketing strategy and flawlessly executed
Manage budgets on a timely and accurate basis
Yours Skills & Abilities (Required Qualifications):
Bachelors degree required in Marketing Business or related field
5-10 years relevant Marketing experience
Has an inquisitive can-do attitude and wants to win!
Relentless Commit to Customers focus
Creative idea generator with an Innovate Now and Embrace Change mindset
Able to develop a Own the Outcome strategic plan and lead organization through launch execution flawlessly
Collaborative Lead as One Team relationship builder position works extensively with all business functions
Self-starter with a drive for innovation and sales results
Works well under pressure ambiguity and with tight deadlines
Foster a metrics- based approach to glean insights and drive the business forward
Can prioritize with strategy in mind well organized and detail oriented
Confident communicator/presenter
Ability to travel up to 10%
What Can Give You A Competitive Edge (Preferred Qualifications)
Masters preferred
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g. H-1B OPT STEM OPT CPT TN J-1 etc.)
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Employment Type
Full-Time
