Marketing Lead

Marketing Lead

Brooklyn NY (Possibility for Hybrid or Remote)

100K

The Role

Were looking for a hands-on Marketing Lead who can think strategically but isnt afraid to dive deep into execution. As the companys first marketing hire youll wear multiple hatsshaping strategy while also running campaigns managing vendors and getting work done yourself.

This is a rare opportunity to build playbooks from scratch and execute them working closely with leadership sales and product to directly impact revenue growth and market presence.

What Youll Do

• Marketing Strategy & Campaigns

  • Contribute to the development of Keepers marketing strategy across demand generation content and brand.

  • Translate business goals into measurable campaigns and own execution across email social and events.

  • Manage lifecycle marketing in (end users) and HubSpot (employers) to support our B2B2C model.

• Content & Messaging

  • Write and edit blogs case studies landing pages and email sequences.

  • Develop sales enablement materials for the business development team.

• Digital Marketing & Website

  • Own and optimize Keepers website managing SEO performance and design updates.

  • Run A/B tests and optimize messaging creative and conversion funnels.

  • Manage outside vendors and freelancers (design web creative) as needed.

• Events & Partnerships

  • Create and run our conference playbookfrom pre-event marketing to booth execution and post-event follow-up.

• Analytics & Reporting

  • Track and analyze campaign performance report against KPIs and deliver actionable insights.

  • Continuously test iterate and refine campaigns to drive measurable results.

What You Bring to the Team

• B2B marketing experience (startup or SaaS strongly preferred).

• A proven ability to balance strategic planning with hands-on execution.

• Strong project management skills; able to juggle multiple campaigns and deadlines.

• Excellent written and verbal communication skills.

• Analytical mindset: comfortable tracking KPIs running tests and making data-driven decisions.

• Proficiency with marketing automation CRM and growth tools ( HubSpot Apollo Smartlead Mailreef or similar).

• Comfort working with vendors/freelancers and rolling up your sleeves to deliver work independently.

• Experience in fintech HR tech or healthcare (preferred not required).

Why Join Us

• Be part of a mission-driven fintech improving the lives of hourly workers nationwide.

• Opportunity to build the marketing function from the ground up.

• Fast-moving entrepreneurial environment with room to grow.

• Competitive compensation benefits and flexible work arrangements.

• Supportive collaborative and feedback-driven culture.

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