Senior Programmatic Media Manager â Product & AI
Senior Programmatic Media Manager â Product & AI
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Job Description
At T-Mobile we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant employee stock purchase plan 401(k) and access to free year-round money coaches. Thats how were UNSTOPPABLE for our employees!
Job OverviewThe Senior Programmatic Manager Product & AI will serve as a strategic individual contributor piloting a new Product function within T-Mobiles in-house Digital Media Investment team. This role bridges media buying expertise with product management competence to advance T-Mobiles programmatic advertising capabilities. The Senior Manager will develop and implement a comprehensive roadmap for programmatic media platforms (Google DV360 The Trade Desk Amazon DSP Blis) ensuring our internal campaign teams have the latest tools and strategies to achieve business objectives. This role requires a visionary mentality to drive innovation in areas like AI-driven bidding and automation coupled with the analytical difficulty to forecast media spend and performance for executive leadership. The ideal candidate is comfortable translating sophisticated technical concepts into business value presenting detailed insights to SVP interested parties and collaborating cross-functionally to turn data and technology into relevant marketing outcomes.
*** This position must be located in Bellevue WA New York NY or Herndon VA. This is not a remote role. This is a hybrid environment requiring at least 3 days a week in office.
Job Responsibilities:
Own the in-house programmatic media product roadmap and platform strategy spearheading innovation initiatives to advance T-Mobiles digital advertising capabilities
Integrate AI-driven programmatic solutions across key demand-side platforms to optimize targeting bidding and campaign performance
Lead data-driven forecasting and scenario planning for programmatic investments providing insights and predictive models with transparency to C-suite executives
Collaborate with cross-functional teams including analytics finance engineering and campaign buying teams to align programmatic strategies with business goals and ensure cohesive execution
Drive programmatic inventory strategy and execution enforcing a highly controlled quality-focused buying approach that includes:
100% use of Deal ID transactions for all programmatic deals
100% adherence to approved inclusion lists for inventory sources
100% of spend implemented via marketplace (PMP) deals
Handle direct publisher relationships to secure premium inventory and support the media buying teams needs serving as the primary liaison to key programmatic supply partners
Develop a shared SSP partnership strategy in collaboration with T-Mobiles Advertising Solutions (T-Ads) team aligning programmatic buy-side needs with the companys sell-side opportunities
Develop resourcing plans for new programmatic product features or tools supporting investments in technology improvements and securing vital participant support
Prepare and deliver executive-level presentations on programmatic strategy performance metrics and innovation initiatives engaging senior leadership and driving alignment
Education and Work Experience:
Bachelors degree in marketing data analytics or related field; MBA preferred
7 years of experience in digital marketing or advertising with a strong focus on programmatic media strategy platform management and innovation
Knowledge Skills and Abilities:
Deep expertise in programmatic advertising platforms (e.g. DV360 The Trade Desk Amazon DSP) and a detailed understanding of the programmatic ecosystem including deal structures and supply-side platforms
Proven experience integrating new technologies into advertising or media strategies
Exceptional analytical skills and experience with data-driven forecasting and return on investment analysis; able to interpret complex datasets and present actionable insights to executive participants
Excellent communication and collaboration abilities with a track record of working optimally across teams and influencing without direct authority
Proven ability to craft arguments and drive product/technology initiatives from concept to implementation operating as a high-impact individual contributor
The pay range above is the general base pay range for a successful candidate in the role. The successful candidates actual pay will be based on various factors such as work location qualifications and experience so the actual starting pay will vary within this range.
At T-Mobile employees in regular non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employees eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location T-Mobile our benefits exemplify the spirit of One Team Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases offering medical dental and vision insurance a flexible spending account 401(k) employee stock grants employee stock purchase plan paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave family building benefits back-up care enhanced family support childcare subsidy tuition assistance college coaching short- and long-term disability voluntary AD&D coverage voluntary accident coverage voluntary life insurance voluntary disability insurance and voluntary long-term care insurance. We dont stop there - eligible employees can also receive mobile service & home internet discounts pet insurance and access to commuter and transit programs! To learn about T-Mobiles amazing benefits check out.Never stop growing!
As part of the T-Mobile team you know the Un-carrier doesnt have a corporate ladderits more like a jungle gym of possibilities! We love helping our employees grow in their careers because its that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity youre living our values while investing in your career growthand we applaud it. Youre unstoppable!
T-Mobile USA Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age race ethnicity color religion creed sex sexual orientation gender identity or expression national origin religious affiliation marital status citizenship status veteran status the presence of any physical or mental disability or any other status or characteristic protected by federal state or local law. Discrimination retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process please let us know by emailing or calling 1-. Please note this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.
Required Experience:
Manager
Employment Type
Full-Time
