Director, CRM Engineering

At 2U we are all in on purpose. We are motivated by our mission to eliminate the back row in education and connected by our shared passion to deliver world-class digital education at scale. As the parent company of edX the worlds leading online learning platform 2U powers more than 4000 online higher education offerings from free courses to full degrees. Together with more than 230 colleges universities and corporate partners we are helping to unlock human potential.

What Were Looking For:

We are seeking a thoughtful collaborative and results-driven engineering leader to lead the strategy development and operational excellence of our enterprise CRM platforms. This role is ideal for a leader who blends technical depth with strong people management thrives in agile environments and is passionate about building high-performing teams that deliver sustainable high-quality software.

As the Director of CRM Engineering you will oversee the evolution of our Salesforce ecosystemsupporting marketing sales service and student success across the learner lifecycle. Youll work closely with cross-functional stakeholders across Product Marketing Enrollment and Data to ensure the CRM stack is scalable secure and optimized for growth.

You are a maker at heart capable of balancing strategic leadership with hands-on technical guidance. You are comfortable mentoring teams on practices such as test-driven development (TDD) pair programming and agile retrospectives while driving architectural and platform decisions. Youve led teams of 1220 engineers often globally distributed and are adept at scaling both people and platforms in high-growth or transformation settings.

Above all you care about delivering quality software at scalein a way that is sustainable innovative and impactful. You bring a growth mindset operational rigor and a deep belief in the power of empowered well-supported teams.

Responsibilities Include But Are Not Limited To:

Strategic & Technical Leadership

• Own and evolve the enterprise CRM strategy (primarily Salesforce) to support marketing sales student success and service delivery across the full learner lifecycle.
• Provide hands-on architectural oversight and technical direction on platform configuration integration and automation ensuring scalability performance and security.
• Balance long-term platform vision with pragmatic short-term decision-making to enable sustainable delivery and innovation.

Team & People Management

• Lead mentor and grow a high-performing team of 1220 engineers architects and DevOps professionals in an agile environment.
• Foster a strong engineering culture grounded in continuous improvement test-driven development (TDD) pair programming retrospectives and engineering excellence.
• Champion career development inclusion team health and productivity through thoughtful leadership and coaching.

Platform Delivery & Operational Excellence

• Drive the end-to-end delivery of CRM initiatives including new implementations enhancements integrations with Learning Management platforms and user-centric automation.
• Establish robust engineering practices CI/CD pipelines release governance and automated testing frameworks to deliver quality software efficiently.
• Own SLAs platform performance uptime and incident response in partnership Vendors and QA teams.

Cross-Functional Partnership

• Collaborate closely with Product Management Marketing Enrollment Student Success and Data teams to align on roadmaps business needs and delivery goals.
• Translate business priorities into scalable technical solutions with measurable impact.
• Act as a trusted technology partner effectively communicating platform capabilities trade-offs and timelines.

Innovation AI Enablement & CRM Transformation

• Support integration of AI/ML capabilities into CRM workflows (e.g. AgentForce Einstein GPT predictive lead scoring).
• Drive continuous evaluation of platform improvements third-party apps and innovations that enhance learner and partner engagement.
• Ability to thrive in an ever evolving landscape run POCs for new tools/technologies and faster Go to Market product shipment.
• Contribute to the broader AI and automation strategy in alignment with the Magic Lab and Customer Engagement Technologies portfolio.

Governance & Vendor Management

• Manage vendor relationships for CRM-related services and tools including contracts SOWs and performance oversight.
• Ensure compliance with enterprise security data privacy (e.g. GDPR CCPA) and IT governance standards.

Things That Should Be In Your Background:

• Minimum 12 years in the IT field (required)
• At least 5 years of leadership experience including team management and strategic planning responsibilities
• At least 3 years in a delivery lead role leading complex Salesforce deployments with multiple stakeholder groups managing executive stakeholders operating and steering committees
• Experience building and managing technical delivery teams in an onshore/offshore environment
• Experience managing Vendors such as Salesforce
• One or more Salesforce Architect Certifications including but not limited to: Application Architect System Architect Sharing and Visibility Architect Integration Architect Data Architect Identity and Access Management Architect CPQ
• Event-driven architecture: Segment Kafka Amazon Lambda (at least one required)
• Change Management: Git Copado

Other Attributes That Will Help You In This Role:

• Experience in an EdTech Publishing domain
• Experience with Agentforce
• Agile Delivery Certifications: CSM CSPO
• Languages: Python Java JavaScript
• Database / Query Languages: SQL SOQL T-SQL GraphQL MySQL MongoDB/MongoEngine
• Migration Tools: Talend
• Infrastructure: Docker Kubernetes Terraform AWS GCP

While this position is open to remote candidates across the U.S. we will prioritize those who live in the Washington-Baltimore metropolitan area and who are available to come into our Headquarters in Arlington VA two days a week.

Benefits & Culture

Our global employee base is a diverse collection of innovators dreamers and doers working together to transform lives through higher education. We believe that every employee can advance our shared purpose and that life at 2U should be fun and meaningful. If youre excited by the opportunity to provide over 40 million learners and counting with access to world-class online higher education then join us and do work that makes a difference. #NoBackRow

We offer comprehensive benefits (unique per country) and excellent work/life balance.
Full-time U.S. benefits include:

• Medical dental and vision coverage
• Life insurance disability and 401(k) employer match
• Free snacks and drinks in-office
• Generous paid holidays and leave policies including unlimited PTO
• Additional time off benefits include: volunteer days parental leave and a company-wide winter break

The anticipated base salary range for this role is ($200000 - $235000) with potential bonus eligibility. Salary offers are made based on the candidates qualifications experience skills and education as they directly relate to the requirements of the position budget for the position and cost of labor in the market in which the candidate will be hired.

2U Diversity and Inclusion Statement

At 2U we are committed to building and sustaining a culture of belonging respect and inclusion. We are proud of the steps weve taken to bring together an employee base that embodies diverse walks of life ideas genders ages races cultures sexual orientations abilities and other unique qualities. We strive to offer a workplace where every employee feels empowered by what makes us different as well as by how we are alike.

2U is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations please reach out to us at: .

About 2U LLC

For more than a decade 2U has been the digital transformation partner of choice to great non-profit colleges and universities delivering high-quality online education at scale. As the parent company of edX a leading global online learning platform 2U provides over 45 million learners with access to world-class education in partnership with more than 230 colleges universities and corporations. Our people and technology are powering more than 4000 digital education offerings from free courses to full degrees and helping unlock human potential. To learn more: visit .

About edX

edX is the education movement for restless learners and a leading global online learning platform from 2U. Together with the majority of the worlds top-ranked universities and industry-leading companies we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers from free courses to full degrees. And were not stopping there were relentlessly pursuing our vision of a world where every learner can access education to unlock their potential without the barriers of cost or location. Learn more at .

Learn more at
#NoBackRow

The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position and are not intended to be construed as an exhaustive list of all responsibilities duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race creed color religion sex sexual orientation gender identity pregnancy national origin age marital status disability citizenship military or veterans status or any other classifications protected by applicable federal state or local laws. 2Us equal opportunity policy applies to all terms and conditions of employment including but not limited to recruiting hiring training promotion job benefits and pay.