Growth Marketing Manager (m/f/d) — Parental Leave Cover

JOIN YOUSICIAN

Yousician impacts and enriches the lives of millions of people by empowering them to play the music they love learn something new and nourish their well-being with something meaningful. We merge music and tech to amplify the everyday. We reimagine the way people learn to play so that everyone can play.

And you dont need to be a musician to join Yousician!

Were a band of passionate professionals who love what they do are great at it and move to the beat of the same drum. Were for all players from newbies to seasoned pros. If you are looking for a rewarding career opportunity that helps shape the future of music-tech youre in the right place!

WHY YOU SHOULD APPLY

Ready to revolutionize how people enjoy music As a Growth Marketing Manager at Yousician youll be at the forefront of expanding our reach to millions of aspiring musicians around the globe. Your work will be pivotal in shaping how people discover and embrace music in their everyday lives.

Were looking for a marketing expert who thrives in driving growth through innovative and strategic campaigns. If youre ready to be part of the worlds leading music-tech platform and redefine how people access music this role is for you. And dont worry you dont need to be a musician to make an impact here just a passion for crafting compelling user journeys!

Global Impact: Youll work on international marketing campaigns that reach diverse markets across the world not just one region.

Innovative Products: Promote industry-leading music education apps transforming how people enjoy music.

WHAT YOULL DO

• Own Web Campaigns: Take end-to-end responsibility from generating strategy through reporting across web channels to achieve company business goals.
• Strategize and Optimize: Develop and execute a strategy for your channels and ensure a strong ROI and continuous performance improvement.
• SEO Strategy & Agency Coordination: Act as the primary liaison with our SEO agency to ensure alignment on strategy implementation and performance
• Bridge SEO & SEM: Understand the relationship between organic and paid search and use cross-channel insights to maximize efficiency and performance across both.
• Data Analysis and Reporting: Partner with data team to ensure sophisticated data analysis to inform decisions.
• Creative Collaboration: Work closely with creative team to brainstorm develop and refine ad creatives that align with platform best practices and resonate with the target audience.
• Partner Management: Build and maintain relationships with marketing partners to support growth initiatives.
• Cross-Functional Engagement: Collaborate with internal stakeholders to innovate develop and implement a robust strategy.
• Innovative Experimentation: Plan and execute experiments to drive continuous improvement and innovation in user acquisition strategies.
• Identify Opportunities: Explore new opportunities for investment to assist in scaling user acquisition efforts and fuel incremental growth in a dynamic landscape.

WHO YOU ARE

You are a performance-driven marketer with:

• (3 years) Performance marketing experience in web advertising campaigns with a proven track record.
• Hands-on experience in major advertising platforms (e.g. Google Ads Bing Ads Meta etc.) across various formats (e.g. SEM PMax Display Video CTV etc.).
• Strong understanding of performance marketing metrics and ability to connect channel performance to business outcomes.
• Ability to connect SEO and SEM strategies to create holistic acquisition plans
• Exceptional ability to draw key insights from both quantitative and qualitative and make data-informed decisions; comfortable working with large datasets.
• Deep knowledge of the digital marketing landscape and best practices
• Proficiency in BI tools (e.g. Looker PowerBI) and web analytics tools (e.g. Google Analytics Ahrefs/SEMrush)
• Excellent communication and collaboration skills with a strategic mindset.
• A self-starter with a bias for action and strong sense of ownership

- Valued Experience:

• Experience in subscription-based business or B2C SaaS products.
• Exposure to app acquisition and mobile growth marketing
• Experience with experimentation landing page optimization or web UX/CRO

WHAT WE OFFER

• Youll have an opportunity to join our diverse international team backed by the top VCs and competing with the best education applications in the world
• Youll have a meaningful and profound impact on the lives of millions of musicians and future musicians all around the world.
• Youll get to work with a passionate and friendly growing band of PMs designers developers and data scientists.
• Relocation support
• Youll get a competitive compensation package - salary perks- and work in an awesome office in Berlin.
• Employment type: Full-time 12month fixedterm contract

HOW TO APPLY

Send us your application and CV(in English). Or get in touch with us through our Talent Acquisition Partner Lets make the world a more musical place together! #rockon

ABOUT US

Yousician is the worlds largest music-tech company with millions of users worldwide. Based in Helsinki Finland Yousician is home to the category-defining Yousician and GuitarTuna apps. Yousician the #1 platform to learn and play music makes learning fun easy and more accessible for everyone. Yousicians innovative award-winning technology listens to you play and gives instant feedback. With interactive gamified lessons and songs and courses by world-famous artists like Metallica and Jason Mraz Yousician empowers people to play music they love. GuitarTuna the #1 tune-and-play app (iOS Android WP) has won numerous international business awards including WIREDs hottest Finnish start-up SXSW Midem and educational awards such as Sunday Times Worlds best apps and Best European Learning Game. Today Yousician employs 140 professionals from nearly 30 nationalities. Were hiring so come join our amazing team and help us make the world a more musical place!

Shaping Music Together - With Every Voice

At Yousician were on a mission to make musicality as common as literacy and key to that is building a team as diverse as the people we serve. As part of our ongoing journey towards building a diverse equitable and inclusive culture and in accordance with our core values we welcome applications from all individuals regardless of background age race color ethnicity religion disability gender sexual orientation family status education socioeconomic status or any other characteristic. People with severe disabilities will be given preference if equally qualified.

If you have a disability special needs or require any specific needs or support during the application process please feel welcome to inform us and well gladly provide the support you need during the application and interview process.

Were here to make music more accessible and that includes the path to joining our team.

CANDIDATE PRIVACY

Here at Yousician we take your privacy seriously. We only process your personal data for recruiting purposes. You can read more about candidate privacy in our Privacy Notice.