Director, Paid Social

The Director (Digital) Media Activation focused on media buying and managing platforms and partnerships in digital media across multiple media channels/tactics. This role manages a team responsible for implementation.

Youll be the day-to-day partner to clients planning & account teams guiding and consulting the client on digital media best practices and innovative opportunities.

You will activate omni-channel digital first marketing and advertising campaigns leveraging your experience across programmatic social search and other media tactics. Experience in audience strategy and methods of utilizing data effectively to reach the right targets and measure impact is critical.

This is a hybrid role based in any of our US officesincluding New York City Boston Chicago Carmel or San Franciscoor remotely within the US depending on team and business needs.

What youll do:

Client Relationship

• Youll be a primary point of contact with the client and internal teams when it comes to media activation developing and maintaining meaningful and productive client relationships to ensure that strategic recommendations deliverables and execution of paid media surpass client expectations

• Partner with internal media planners analysts and account leads in consulting clients

• Provide proactive recommendations on research findings campaign results industry trends and innovation competitive pressures to keep clients informed and manage programs upon best practices of programmatic media

• Manage multiple client engagements of varying sizes in a fast-paced environment within the health/wellness/pharma industry and be part of an internal ecosystem that provides clients with digital expertise and innovation

Strategy

• Support the creation of thoughtful clear concise decks that translate business objectives and strategies into tangible media plans that achieve business goals

• In partnership with the integrated media planning team provide counsel and guidance to internal teams and with clients to advance their businesses and digital savviness

• Demonstrate a passion for healthcare digital and communications to help spot opportunities for the client to achieve greater success for their business

• Help grow accounts by delivering exceptional results supporting growth objectives of clients and consulting on new digital opportunities

Operations

• Oversee teams to ensure smooth orchestration of activities across multiple clients and ability to set-up implement and activate media in partnership with media ops and planning teams

• Support teams in resolving and troubleshooting day-today campaign and activation challenges

• Oversee team campaign management across various platforms and show eagerness to learn new platforms (IE: The Trade Desk Deep Intent PulsePoint Facebook etc.)

• Ability to translate data into business insights

• Build close partnerships with media partners and understand the ecosystem from demand supply verification measurement etc. to continually educate clients and internal teams and stay ahead of industry changes

Who You Are:

• A leader the knowledge skills and demeanor to guide mentor and lead teams and assure that teams are delivering exceptional work for our clients

• An omnichannel guru who has formed a good understanding of performance marketing across all media practices (paid search OLV/CTV display social audio) and who understands personalization. An individual who is constantly curious and stays ahead of trends and tech within the digital industry

• A cool cucumber who understands how to offset the pressure associated with tight deadlines and quick turnaround times and someone who guides their team through challenges to resolution

• A strategic thinker yet also a DOER - You think strategically about problems and offer recommendations to relevant parties as to how best to avoid setbacks and snags always focusing on the solution

• Extensive attention to client service and account management in collaboration with internal teams

• An excellent communicator - both written and verbal including ability to communicate with managers and clients when deadlines will not be met or other challenges arise

What you should have:

• 7 years of experience managing media with hands on experience buying on platform implementing trafficking and optimizing media buys in multiple disciplines

• Some experience in pharma/healthcare industry strongly preferred

• Knowledge and some experience in planning or buying of social search display OLV/CTV audio mobile and knowledge of some programmatic platforms

• Experience with utilizing advanced data strategies to activate targeted media

• Understanding of end to end media strategy execution and analysis

• Experience preferred with Martech platforms such (IE: Veeva Salesforce and/or Adobe/Marketo and measurement tools)

• Great depth of knowledge on the full media ecosystem and key players (DSP SSP DMP CDP Analytics Marketing Clouds etc.)

• Ability to build relationships with internal teams external media and tech vendors and to strengthen client relationships in delivering and building trust

• Experience identifying organic new business; some exposure to new business pitch work preferred.

Pay Range: $125000.00-$135000.00

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law compensation will be determined based on job-related non-discriminatory factors including but not limited to work experience skills certifications and geographical location. The Company reserves the right to modify this pay range at any time.