Senior Associate Partnership Activation (Marketing - HYBRID - Richmond, VA)

Glen Allen, VA - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

Position Description

This is a key position that leads projects and provides support for corporate brand sponsorships and partnerships. This position is responsible for identifying and implementing activation strategies for sponsorships in order to optimize the return on investment and achieve shared goals.

Position Accountabilities

Develop and execute community/marketing events within the corporate strategy (i.e. sports sponsorships concert series) including volunteer recruitment ticket distribution and host suites.
Manage all asset creation for sponsorships (i.e. LED signage event programs venue signage etc.) in conjunction with Creative Director and the external partners (music venue event location theaters etc.).
Recruit and schedule teammates to be representatives on behalf of the Bank for various types of sponsorships.
Partner with the social media and regional team to ensure to capture content and assets for use in social media branch monitors and other news outlets to promote and celebrate sponsorships (as appropriate).
Help manage and track sponsorship budgets including invoice process and reconciliation to the annual budget established by the CMO and managed by sponsorship leadership.
Build relationships and collaborative partnerships with sponsored entities.
Evaluate and measure partnership to assess effectiveness and identify areas for improvement.
As needed serve as bank representative/team lead for all community and teammate volunteer events.

Organizational Relationship

This position reports to the Senior Manager Sponsorships.

Position Qualifications

Education & Experience

Bachelors Degree in Marketing or Communications required
Experience in Marketing Public Relations and/or Event Planning required
Five or more years of experience in marketing project management or communications roles. Financial Services preferred

Knowledge & Skills

Excellent communication and interpersonal skills
Ability to interact with all levels of management from CEO to junior teammate both internal and external
Ability to work with minimal supervision in a fast-paced environment with demonstrated creative problem skills
Ability to successfully handle multiple tasks with attention to details
Flexible and able to adapt to change
Analytical and creative
Familiarity with dashboards and other technology solutions related to sponsorships
Proficient computer skills relevant to Microsoft WordExcel and PowerPoint
Understanding of creative/design principles to work effectively with internal creative team and outside partners
Strong social media skills
Valid drivers license preferred
Ability to lift up to 30 lbs preferred
Job requires travel which may include weekends

Salary offered will be based on several factors including but not limited to education work experience certifications etc. This position is also eligible to participate in either an applicable incentive compensation plan for the position or a discretionary profit sharing bonus program. General information on our comprehensive benefits package can be found by visiting are proud to be an Equal Employment Opportunity employer. We maintain a drug-free workplace.

Required Experience:

Senior IC

Position DescriptionThis is a key position that leads projects and provides support for corporate brand sponsorships and partnerships. This position is responsible for identifying and implementing activation strategies for sponsorships in order to optimize the return on investment and achieve shared...