Senior Manager, Digital Marketing

Meet Benevity
Benevity is the way the world does good providing companies (and their employees) with technology to take social action on the issues they care about. Through giving volunteering grantmaking employee resource groups and micro-actions we help most of the Fortune 100 brands build better cultures and use their power for good. Were also one of the first B Corporations in Canada meaning were as committed to purpose as we are to profits. We have people working all over the world including Canada Spain Switzerland the United Kingdom the United States and more!

Were seeking aSenior Manager Digital Marketing to own and optimize Benevitys digital channels including our website paid media and email programs. This role is ideal for someone who loves digging into data experimenting to drive performance and leading a high-performing team. Youll be responsible for growing and converting our digital audience ensuring every campaign reflects Benevitys brand and connects deeply with our ICP and personas.

This role is highly cross-functional partnering with demand generation product marketing events brand sales and beyond. Youll bring an analytical mindset scientific approach to testing and strong leadership skills to guide your team and agency partners to deliver measurable impact.

What Youll Do

• Own Benevitys digital ecosystem: website paid media (Google Ads LinkedIn Ads) and email programs.
• Lead organic growth initiatives conversion rate optimization paid campaigns and lifecycle marketing programs.
• Manage Benevitys digital agency (SEO & paid media) ensuring ROI and alignment with strategy.
• Lead coach and develop a team of specialists
• Drive strategy and execution for:
• Website: Optimization experimentation and conversion improvements in Webflow.
  Organic Search: Partner with SEO agency to drive rankings traffic and brand visibility using Semrush and other tools.
• Paid Media: Manage budget and execution for performance-driven campaigns on Google and LinkedIn.
• Email & Lifecycle Marketing: Improve engagement nurture flows and conversion through Marketo.
  
  
• Analyze performance data and report progress weekly providing insights and recommendations to leadership.
• Collaborate with cross-functional teams to support integrated campaigns that drive pipeline.
• Ensure all digital touchpoints reflect Benevitys brand voice and commitment to purpose-driven impact.
• Own budget allocation across digital programs investing where performance is strongest.
  
  

What You Bring

• 7 years of experience in driving marketing results website growth and conversion and campaign planning and testing with at least 3 years leading teams.
• Proven track record managing websites paid advertising and email/lifecycle marketing at a B2B SaaS company.
• Expertise with Benevitys digital stack: Webflow Semrush Google Ads LinkedIn Ads Marketo Salesforce and ideally 6sense.
• Strong analytical and experimental mindset you think like a scientist test hypotheses and iterate based on results.
• Experience managing agencies budgets and performance-driven campaigns.
• Excellent cross-functional collaboration skills; able to influence and partner across marketing and the organization.
• Strong communication and project management skills; highly organized and detail-oriented.
• Passion for coaching and developing talent building a high-performing team culture.
• Deep understanding of B2B buyer journeys personas and how to plan and execute campaigns that deliver results.

Discover your purpose at work

Were not employees were Benevity-ites. From all locations backgrounds and walks of life who deserve more

Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.

If the idea of working on tech that helps people do good in the world lights you up ... If you want a career where youre valued for who you are and challenged to see who you can become

Its time to join Benevity. Were so excited to meet you.

Where we work

At Benevity we embrace a flexible hybrid approach to where we work that empowers our people in a way that supports great work strong relationships and personal well-being. For those located near one of our offices while theres no set requirement for in-office time we do value the moments when coming together in person helps us build connection and collaboration. Whether its for onboarding project work or a chance to align and bond as a team we trust our people to make thoughtful decisions about when showing up in person matters most.

Join a company where DEIB isnt a buzzword
Diversity equity inclusion and belonging are part of Benevitys DNA. Youll see the impact of our massive investment in DEIB daily from our well-supported employee resources groups to the exceptional diversity on our leadership and tech teams.

We know that diverse backgrounds experiences skills and passions are what move our business and our people forward so were committed to creating a culture of belonging with equal opportunities for everyone to shine.

That starts with a fair and accessible hiring process. If you want to feel seen heard and celebrated you belong at Benevity.

Candidates with disabilities who may require accommodations throughout the hiring or assessment process are encouraged to reach out to .