Head of Acquisition Marketing
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Job Location:
Prague - Czech Republic
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Were looking for an ambitious and strategic Head of Growth Marketingto join our marketing leadership team. As we double down on our AI - Game One strategy your mission will be to own and execute our overall customer acquisition strategy driving exponential growth by attracting and retaining high-value users. You will lead and empower our teams across Performance Marketing and Lifecycle to build a world-class data-driven acquisition engine that not only brings users in but activates and engages them for the long term. This is a crucial role that connects brand product and sales to fuel our market leadership.
What Youll Do:
- Define and Own Strategy: Develop and lead our holistic acquisition strategy including setting ambitious growth targets managing a multi-million dollar budget and owning the entire funnel from lead to customer.
- Lead and Mentor: Manage and provide strategic guidance to the leads of Performance Marketing and Lifecycle fostering a culture of high performance experimentation and cross-functional collaboration.
- Drive Strategic Growth: Partner closely with other marketing leaders and teams across Make to ensure a cohesive approach to all acquisition and retention activities.
- Champion Data-Driven Decisions: Use data to identify opportunities for improvement in customer acquisition and engagement ensuring robust reporting and a deep understanding of customer segmentation and behavior.
- Build a Scalable Acquisition Engine: Within the first six months unify our Performance and Lifecycle teams into a cohesive data-driven acquisition engine with a clear metrics framework and a roadmap for scalable cross-channel growth.
- Elevate Onboarding and Activation: Partner with Product and Product Marketing to improve the trial-to-paid conversion rate and increase user retention by optimizing our onboarding flows and in-product engagement journeys.
- Manage Tech Stack: Act as the subject matter expert for our acquisition and marketing automation tooling advocating for and implementing technology solutions that are appropriate for our scale and ambitions.
Requirements:
- Proven Leadership:A proven track record of successfullyscaling a B2B SaaS businessthrough customer acquisition managing and mentoring high-performing teams.
- Strategic Growth Experience:Demonstrated experiencemanaging multi-million dollar budgetsand optimizing campaigns across both paid and organic channels to achieve ambitious growth targets.
- Product-Led Growth (PLG) Expertise:A strong understanding of product-led growth principles and experiencedriving conversion and engagement within a product-led model.
- Holistic Funnel Knowledge:Proven knowledge of acquisition channels and expertise in lifecycle marketing including email in-app messaging and customer segmentation.
- Exceptional Communication:Excellent communication skills with the ability to effectively collaborate with cross-functional teams and represent marketing initiatives to key stakeholders and senior leadership.
- Analytical Mindset:Strong experimental and analytical skills with a focus on leveraging data and metrics to drive decision-making and optimize marketing efforts.
What we offer:
- RSUs grant in a rapidly growing company raising its value every day
- Annual bonus
- Multinational team with 42 nationalities creating the future of automation
- Learning & Development plan (online language professional courses conference tickets and other trainings) & 2 Company Learning Days per year
- 3 Company Impact Days per year
- Notebook/Macbook and 34 curved monitor
- 25 days of vacation 4 sick days company day off on 31st December
- 10 care days to care for your loved ones
- Extra parental vacation (3-6 months)
- RSUs grant for a newborn child
- Life insurance
- Benefit Plus Cafeteria (incl. MultiSport Card)
- Remote working allowance
- Snack bar coffee tea fruit and vegetable and sweets all day - every day - available for everyone
- Monday breakfast Wednesday lunch and Friday break with company-provided food and drinks with music and lively discussion
- Flexible working hours home office
- Company therapy pets in Pragues office (dog-friendly office)
- Company 3D printer
- Team buildings parties and company events multiple times a year
Join us on the ride!
#careeratmake
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
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