Digital Marketing Lead
Digital Marketing Lead
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Job Description
CLV Group is a premier Canadian real estate firm specializing in the acquisition development and management of high-quality real estate assets. We deliver exceptional returns by aligning strategic acquisitions with expertly executed developments innovative asset management and operational excellence. Our consistent performance is no accident - its driven entirely by the strength of our people.
What truly differentiates CLV is our belief that real estate can and should be a force for good. Were not just in the business of buildings; were in the business of building better communities. From office-to-residential conversions to mixed-use developments we approach every project through a lens of sustainability impact and long-term value.
Our culture is rooted in passion purpose and a strong sense of community. We cultivate thriving environments where residents businesses and neighbourhoods flourish. Philanthropy and social responsibility are embedded into our DNA ensuring that as we grow so do the communities we serve. We want to show the world that a business can scale AND do good at the same time.
CLV is at a pivotal moment of expansion. With aggressive growth projections and a robust pipeline of projects we are actively scaling across all areas of our business. For investors that means strong fundamentals and long-term value creation. For top-tier talent it means meaningful work career growth and a chance to be part of something transformative.
If you are a professional looking to build a rewarding career in real estate - CLV Group offers an unparalleled opportunity to grow contribute and make a lasting impact.
Find out more about our upcoming projects here: Real Estate Development Ottawa CLV Group.
Opportunity:
We are launching our search for a Digital Marketing Lead a technically skilled professional with the vision and drive to build optimize and scale our digital performance. This role is best suited for a builder someone who thrives on creating scalable systems uncovering insights through data leveraging AI-driven tools and driving measurable results.
You will begin by auditing and refining our digital infrastructure including campaigns analytics and web performance and then lead the charge in creating optimized scalable strategies. Over time you will play a pivotal role in shaping and building the digital marketing strategy that will fuel our continued growth as we strive to become the best in the industry.
In addition to the duties typically expected of a seasoned digital marketing professional responsibilities will be to:
- Lead the audit clean-up and optimizationof existing digital campaigns analytics and reporting frameworks.
- Develop and deliver the digital lead generation strategy ensuring we maximize qualified inquiries for our rental properties across all channels.
- Develop and execute a channel mix strategy(paid organic listing platforms social programmatic etc.) to drive consistent high-quality leads.
- Manage and optimize Google Adscampaigns and other paid media for ROI and conversion growth.
- Oversee Google Analyticssetup and dashboards transforming complex data into actionable recommendations for business impact.
- Drive SEO initiativesto strengthen organic visibility and outperform competitors in rankings.
- Ensure the website is optimized for speed UX conversion funnels and lead capture working with internal and external partners.
- Deliver competitive intelligenceby monitoring industry trends analyzing competitor campaigns and providing insights that guide both marketing and leasing strategy.
- Partner with the leadership team to present data-driven insightson market conditions consumer behaviour and campaign performance.
- Integrate AI-powered analytics automation and personalization toolsto enhance efficiency targeting and reporting.
- Provide insightful reportingthat clearly links marketing performance to leasing outcomes and revenue growth.
- Lay the foundation for a future digital marketing growth setting standards building processes and mentoring talent as the function expands.
Qualifications
- 3 years experience in digital marketing with proven success in Google Ads and Google Analytics.
- Strong background in SEOwith measurable performance results.
- Demonstrated expertise in lead generation strategies ideally within rentals real estate or a high-competition industry.
- Knowledge of web design principlesand conversion optimization for lead capture.
- Advanced analytical skillswith the ability to interpret complex data and advise leadership on market dynamics.
- Experience delivering competitive intelligence and market trend analysisto inform business strategy.
- Hands-on experience with AI-driven marketing tools(e.g. predictive analytics automated bidding personalization engines or generative content tools).
- Proven success in leading audits clean-ups and campaign optimizationat scale.
- Google Ads and Analytics certifications (preferred).
- A proactive high-energy mindsetwith the ability to drive both strategy and execution.
Most importantly we are a small yet mighty team. This is a roll up your sleeves help where you are needed kind of role. We are looking for a new team member who will support our success when and as needed as our team will do for you when you need it.
This role is based in our offices five days a week giving you the opportunity to work closely with your colleagues learn from experienced professionals and grow in a highly engaged team environment.
Learn more about our working at CLV here: Talent and Culture - CLV Group
We are committed to diversity in our workforce and are proud to be an equal opportunity employer. We are excited to work with talented people period. All employment decisions are based on business needs job requirements and individual qualifications without regard to race color religion or belief national or ethnic origin gender age disability sexual orientation gender identity and/or expression marital or civil status political affiliation family or parental status or any other status protected by the laws or regulations in the jurisdictions in which we operate.
We strive to make our website and application process accessible to all users. Accommodation is available upon request for candidates taking part in all aspects of the selection process. Please send an email toand let us know the nature of your request and your contact information. This contact information is for accessibility requests only and cannot be used to inquire about the status of applications.
Our team handles a lot of sensitive information which means we require all candidates that receive and accept employment offers to complete a background check before being hired.
Thank you for your time and desire to join our winning team and to play a critical role in developing future communities across Canada.
Only selected candidates will be contacted. No phone calls please.
We appreciate your interest in exploring an opportunity with CLV Group!
Employment Type
Full-Time
