Senior Manager, Influencer Creative Planning

As a Senior Manager Influencer Creative Planning at AnyMind Thailand you will play a pivotal role in shaping and executing innovative influencer marketing strategies. This position requires a strong blend of creativity strategic thinking and leadership to craft impactful campaigns that resonate with audiences and deliver measurable results for our clients.

What Youll Do

• Lead the development of creative concepts and campaign ideas tailored to client objectives and market trends.
• Collaborate closely with strategic planning account management and influencer management teams to align campaign direction with business goals.
• Design and oversee KOL content plans ensuring authenticity engagement and brand alignment.
• Manage end-to-end campaign execution from ideation to delivery ensuring timeliness quality and performance KPIs.
• Provide creative leadership and mentorship to junior team members fostering a culture of innovation and collaboration.
• Stay ahead of industry trends consumer behavior and platform innovations to continuously elevate campaign creativity.
• Leverage AI technologies and emerging tools to enhance campaign ideation content creation and performance optimization.
• Guide and set the creative direction for the team annually ensuring alignment with business goals market evolution and innovation roadmaps.
• Analyze campaign outcomes generate insights and recommend improvements for future initiatives.

Who You Are

• Bachelors degree in Marketing Communications Advertising or related field.
• 8 years of experience in creative planning influencer marketing or digital campaign management with at least 3 years in a managerial role.
• Proven track record in developing and executing influencer-driven creative campaigns with measurable impact.
• Strong creative thinking and storytelling skills with the ability to translate ideas into engaging influencer content.
• Excellent project management and organizational skills able to handle multiple campaigns simultaneously.
• Solid understanding of KOL/influencer ecosystems across platforms (YouTube Instagram TikTok Facebook etc.).
• Exceptional communication and presentation skills in both Thai and English.
• Passion for creativity culture AI adoption and digital trends.

Where Are Challenges

• AI Integration: Effectively integrating new AI tools into the creative process is a challenge that requires both a technical understanding and a strategic mindset to enhance not replace human creativity.
• Pace of Change: The digital and influencer landscape evolves rapidly. Youll need to continuously adapt strategies to stay ahead of new platforms trends and technologies.
• Balancing Act: This role requires you to balance creative vision with data-driven performance. You must deliver campaigns that are both innovative and effective at meeting client KPIs.
• Cross-Functional Alignment: Youll need to manage and align different teams ensuring a unified vision and seamless execution across creative account management and strategic planning.
• Developing Talent: A key challenge will be mentoring and growing a team in a high-pressure environment fostering a culture of continuous learning and innovation.

Why Youll Love It

• Advanced AI Tools For All Positions!!
• Creative office at Emporium (located at BTS Phrom Phong)
• Work hard play harder office
• Competitive Salary
• Performance Review ( 2 times per year )
• Performance Bonus ( 1 time per year from 0.5-month to 3-month salary amount )
• Annual Paid Leave
• Compassionate Leave
• Health Insurance
• Social Security
• Discount for Fitness Gym at EmQuartier
• Monthly Quarterly Annual MVP Awards (prizes up to 8000USD)
• Work in professional and dynamic environment
• Good chance to explore new trends in a digital market
• Opportunity to learn most advanced advertising technology platforms

Our Thailand Office

Required Experience:

Senior Manager