Vice President Marketing
Vice President Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Join an industry leader as theVice President of Marketing in Elyria OH where you will be the strategic architect and executive driver behind the marketing and brand evolution of three iconic professional tool brandsRIDGID Greenlee and Klauke. Based in Elyria Ohio this high-impact leadership role is central to shaping the global voice of the most trusted names in the mechanical electrical and plumbing tool market.
Youll lead all facets of marketing digital strategy brand management integrated campaigns product launches and customer engagement programs with a focus on turning business objectives into bold market-winning actions.
Professional Tools is a global leader with a commitment to innovation performance and quality. Our solutions empower the skilled trades workforce to solve the industrys toughest challenges. Now we need a marketing visionary to amplify our brands and strengthen our position as innovation leaders.
IN THIS ROLE YOUR RESPONSIBILITIES WILL BE:
Strategic Leadership
- Define and lead the end-to-end outbound marketing strategy for RIDGID Greenlee and Klauke ensuring alignment with overall business goals
- Champion a customer-centric approach across the organization bringing marketing insights to the forefront of strategic decisions
- Lead mentor and develop a high-performing cross-functional marketing team of digital brand and integrated marketing specialists
- Full global marketing budget ownership ensuring strategic allocation of resources across digital brand media and engagement initiatives to improve ROI
Integrated Marketing & Commercialization
- Own the development and execution of integrated marketing plans that drive awareness engagement and conversion across channels
- Lead all product commercialization efforts from strategic launch planning to multi-channel campaign delivery
- Partner with product management and sales teams to ensure effective positioning and messaging that resonates with our professional audience
- Lead paid media PR brand campaigns and customer engagement programsincluding trade shows and industry events.
- Serve as a steward of internal communications driving pride in our brands by ensuring employees are informed inspired and aligned around new product launches trade show initiatives and brand achievements
- Own and evolve the intranet as a central hub that builds connections celebrates success and drives pride in our company
Digital Marketing & MarTech Innovation
- Drive the evolution of our digital ecosystem from website UX and e-commerce optimization to email automation analytics and SEO
- Lead vendor and technology partner management contract negotiations and digital platform strategy
- Build digital journeys that drive conversion by leading all aspects of the customer experience strategy roadmap development and performance analytics
- Develop and maintain robust dashboards to show KPIs around demand generation conversion brand equity and customer satisfaction
- Leverage data and analytics to continuously optimize digital content tools and campaigns ensuring measurable impact
WHO YOU ARE:
You bring both vision and executionable to set strategy and deliver results. You excel in fast paced collaborative environments adapting quickly to changing business needs. You build brands with clarity and consistency creating a unified experience across every customer interaction. You are digitally fluent data-informed and always focused on the customer.
YOUR TEAM & REPORTING STRUCTURE:
- Reports to the Group President Safety & Productivity
- Directly guides the Digital Marketing and Commercialization & Engagement teams
FOR THIS ROLE YOU WILL NEED:
- MBA or equivalent experience with a concentration in Marketing Analytics or Business Strategy preferred
- 12 years of experience inclusive of 7 years in senior leadership roles with a track record of building and scaling modern marketing organizations
- Ability to translate strategy into action lead cross-functional teams and deliver high-impact results
- Deep understanding of digital marketing platforms analytics e-commerce ecosystems and integrated campaign planning
- Exceptional interpersonal and communication skills capable of influencing across executive leadership and operational teams
- Experience with trade-focused brands or products in industrial or manufacturing markets is a strong advantage.
WHY JOIN US
At Professional Tools youre not just joining a teamyoure shaping whats next. This is your opportunity to lead at scale elevate iconic brands and make a lasting impact on the industries that keep the world moving. Bring your ideas your customer focus and your digital expertise. Together well build the future.
Our Culture & Commitment to You:
At Emerson we prioritize a workplace where every employee is valued respected and empowered to grow. We foster an environment that encourages innovation collaboration and diverse perspectivesbecause we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship training or leadership opportunities we invest in your success. We believe diverse teams working together are key to driving growth and delivering business results.
We recognize the importance of employee wellbeing. We prioritize providing flexible competitive benefits plans to meet you and your familys physical mental financial and social needs. We provide a variety of medical insurance plans with dental and vision coverage Employee Assistance Program 401(k) tuition reimbursement employee resource groups recognition and much more. Our culture offers flexible time off plans including paid parental leave (maternal and paternal) vacation and holiday leave.
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Required Experience:
Chief
Employment Type
Full-Time
