Senior Marketing Manager

Lawrence - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Senior Marketing Manager

The Senior Marketing Manager is responsible for managing the companys digital presence including paid advertising social media email marketing and website optimization. This role focuses on generating high-quality leads and ensuring a strong online presence.

This role requires strong leadership analytical skills and the ability to collaborate with various teams to ensure cohesive messaging and impactful campaigns.

Responsibilities:

Digital Strategy
Manages online presence through owned and unowned channels
Manage the companys website ensuring it is engaging informative and optimized for conversions
Oversee social media strategy engagement and paid advertising efforts to build a strong onlinepresence
Oversee the planning execution and analysis of marketing campaigns across various channels (digital social media email etc.)
Track and analyze key performance indicators (KPIs) to measure the success of marketing efforts and optimize strategies
Lead Generation & Sales Support
Working closely with sales operations and other teams to ensure alignment cohesive messaging and that marketing efforts align with sales goals
Create sales enablement collateral and manage a content library that aligns with the sales process
Partner with the sales team to create targeted campaigns that increase inquiries and enrollments
Oversee digital marketing efforts including SEO PPC social media email marketing and websiteoptimization to attract new leads
Oversee lead nurturing strategy developing content and campaigns to nurture leads through the sales funnel
Agency Management and Performance Tracking
Manage performance agency relationships optimize and report on performance of digital advertising campaigns
Manage digital marketing agency relationships coordinating with marketing team members on content creation
Monitor and analyze marketing performance metrics using data to optimize campaigns and improveROI

Qualifications:

Bachelors degree in marketing or a related field required
7 years of experience in digital or performance marketing
Proven track record of managing and executing successful SEM Paid Social and Programmatic campaigns across B2C
Strong analytical skills with proficiency in CRM systems Google Analytics Google Ads Meta Ads and marketing automation tools
Excellent project management skills with the ability to manage multiple projects and deadlines
Exceptional communication and interpersonal skills with the ability to collaborate effectively across departments
Strategic thinker that can see beyond the day-to-day to successfully balance reaching marketing goals telling compelling stories and creating a strong brand

Benefits:

Health benefits are available upon start date.
Free Subscription to First Stop Health; receive ongoing care from doctors and prescribers through easy telehealth services.
Up to 75% discount on your childs tuition (Option for the initial $5000 of tuition to be taken out of your paycheck before taxes through payroll deductions.)
Comprehensive benefits package including health dental vision and pet insurance.
401k with company match.
Tuition reimbursement.
Career advancement and coaching.
Additional Paid Time off and Holidays.
Referral Program.
#LI-HYBRID

$80000 - $110000 a year

Little Sprouts LLC is a subsidiary of Babilou Family a global network of 1100 early education and child care centers. Little Sprouts LLC provides award-winning early education and child care across 41 New England schools. Through the experience and talents of nearly 900 early education professionals and in partnership with nearly 4000 families we are on a meaningful journey to create optimal learning spaces where children ages 0-5 can learn grow and thrive.

Our teams whether at our home office or inside our schools are change makers they inspire create model and most importantly make this a great place to work. At Little Sprouts LLC we are consistently recruiting retaining and promoting a diverse mix of colleagues who are representative of the diversity within the communities in which we operate. Our focus on equity and inclusion allows us to develop a broader scope of ideas and approaches offering a collaborative and dynamic educational experience for the youngest members of society.

Required Experience:

Manager

Senior Marketing ManagerThe Senior Marketing Manager is responsible for managing the companys digital presence including paid advertising social media email marketing and website optimization. This role focuses on generating high-quality leads and ensuring a strong online presence.This role requires...