Integrated Insights & Strategy (IIS) Specialist
Integrated Insights & Strategy (IIS) Specialist
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Job Description
As a function in the Global Commercial Analytics (GCA) division within Pfizer Integrated Insights & Strategy plays a critical role to enable Pfizers commercial brand strategy that partner with commercial and cross-functional leaders activating data driven problem solving in a way that the business can execute to drive impact and unlock value.
The IIS Specialist role will be responsible for working within one business unit to support data-driven decision-making through the creation and maintenance an analytics ecosystem. This will include but not be limited to business performance management reporting and visualisation resource optimization analytics sub-national/account-level opportunity mapping analytics innovation in partnership with the brands on strategic analytical priorities.
The role will be accountable for:
Market and Brand Analytics
- Support and execution of analytics reporting including secondary data analysis advanced analytics/data science and modeling
- Support and execution of customer analytics segmentation and targeting promotional resource allocation field force sizing omnichannel analysis etc.
- Seek continuous improvement including identification of new capabilities and/or data to maximize Pfizers competitive advantage
Performance Management/Forecasting/Operating Plan Support
- Monitor portfolio performance and deliver accurate and effective performance measurement solutions are built and maintained
- Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions
- Support data modeling and forecasting needs including for LRF and operating plans.
PMR Management
- Support PMR execution and identify opportunities to elevate PMR data to enrich secondary analytics and/or execute innovative uses of existing data.
- Accountable for meeting compliance and corporate SOP obligations of primary market research as relevant.
Cross Functional Collaboration Capability Creation
- Facilitate best practice sharing and knowledge management across Italy and IDM
- Enroll and interact with commercial counterparts to utilize the correct analytical tools
Basic Qualifications
- Bachelors degree required preferred in a quantitative discipline
- Fluency in Italian and English language
Preferred Qualifications
- Multi-disciplinary experience with a preference for exposure to business analytics/finance marketing engineering or others quantitative field
- Knowledge of the pharmaceutical industry in Italy including relevant data sources required to understand and generate insights about the market
- Experience across GCA capabilities including data analytics primary and secondary market research data reporting & visualization and forecasting/modeling; specific experience in Dataiku/DSS Tableau PowerBI are highly desired. SQL helpful also.
- Familiarity with artificial intelligence/machine learning (AI/ML) and data science approaches
- Aptitude for translating insights and analytics into actions and business decisions via storytelling
- Demonstrated business acumen ideally in pharma industry or healthcare
- Demonstrated project management skills
- Vendor management (e.g. PMR suppliers Data vendors)
Work Location Assignment:Italy Rome (Hybrid)
Purpose
Breakthroughs that change patients lives... At Pfizer we are apatient centric company guided by our four values: courage joy equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
Flexibility
We aim to create a trusting flexible workplace culture which encourages employees to achieve work life harmony attracts talent and enables everyone to be their best working start the conversation!
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer Pfizer iscommitted to celebratingthisin all itsforms allowing for us to be as diverse as the patients and communities we serve. Together we continue to build a culture that encourages supports and empowers our employees.
Disability Inclusion
Our mission is unleashing the power of all our people and we are proud to be a disability inclusive employer ensuring equal employment opportunities for all candidates. We encourage you to put your best self forward with the knowledge and trust that we will make any reasonable adjustments to support your application and future career. Your journey with Pfizer starts here!
Required Experience:
Unclear Seniority
Employment Type
Full-Time
