GenAI Marketing Strategy-Vice President
GenAI Marketing Strategy-Vice President
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Job Description
The Marketing Transformation team is seeking a visionary GenAI Strategy Vice President to lead our next wave of innovation in marketing. This is a unique opportunity to shape the future of marketing by harnessing the power of Generative AI working across Product Data Technology and AI teams to drive transformation and deliver measurable impact.
As a GenAI Marketing Strategy Vice President on the Marketing Transformation team you will be reporting to Head of Content & AI transformation and you will be accountable to deliver on the strategic agenda for GenAI adoption in marketing develop and oversee an integrated roadmap and ensure alignment across business product and technology stakeholders. You will champion the use of AI to reimagine marketing workflows content creation personalization and audience engagement while driving operational efficiency and business growth.
Job Responsibilities
- Collaborate with product data tech and marketing teams to build and maintain an integrated GenAI transformation roadmap organizing work into horizons with clear milestones and outcomes.
- Define strategic objectives for GenAI initiatives support business case development and partner with Finance to measure efficiency gains and ROI.
- Collaborate with LOB transformation leads and process teams to identify pain points prioritize capabilities and track adoption metrics for last-mile success.
- Ensure collaboration across lines of business (LOBs) product technology and Data & Analytics teams to drive a cohesive and unified AI strategy for marketing.
- Prepare executive updates craft compelling narratives and streamline reporting across key initiatives such as workflow automation content transformation omni-channel personalization and AI enablement.
- Facilitate steering committee forums to prioritize GenAI capabilities and collaborate with change management teams to drive user adoption and effective stakeholder communication.
- Ensure up-to-date communications across the organization keeping stakeholders informed of progress achievements and new developments in GenAI for marketing.
- Stay current with the latest advancements in AI proactively identifying opportunities to leverage new technologies and best practices for marketing transformation.
- Champion agile ways of working ensuring rapid iteration and continuous improvement across GenAI initiatives.
- Establish scalable frameworks for measuring and tracking efficiency adoption and business impact of GenAI solutions.
- Bring a consulting background to navigate ambiguous environments drive clarity and deliver actionable recommendations in complex fast-evolving contexts.
Required Qualifications capabilities and skills
- 5 years of experience in martech product or AI-driven marketing transformation
- Bachelors degree in marketing product engineering computer science or related field
- Deep expertise in product ops marketing ops martech/tech data and AI capabilities
- Proven track record of building transformation roadmaps and leading cross-functional teams in matrixed organizations
- Ability to influence drive collaboration and engage with senior leadership
- Experience working in an agile environment
- Strong written and verbal communication skills with executive presence
- Highly organized deadline-driven and detail-oriented
- Self-starter with the ability to work independently and proactively
- Background in consulting with demonstrated ability to navigate ambiguity and deliver results in complex environments
Preferred Qualifications capabilities and skills
- MBA or equivalent
- Experience in a Product organization; well-versed in product ops and GenAI product development
- Experience in a Marketing organization; well-versed in marketing ops channel execution and AI-powered personalization
- Demonstrated success in driving change management and user adoption at scale
Required Experience:
Chief
Employment Type
Full-Time
