Vice President, US Card Acquisitions
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Job Location:
Bethesda, MD - USA
Yearly Salary:
$ 177000 - 273500
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
JOB SUMMARY
The Vice President US Card Acquisitions is a key member of the Global Cards leadership team. The Global Cards team is responsible for driving material profit to Marriot International in 2025 through acquiring and engaging Marriott Bonvoy Cardmembers. The team is also tasked with significant growth goals in subsequent years. The leader in this role creates and executes the strategy to acquire new card members into the franchise the most important driver of MI fees and unlocking of incremental customer behavior to Marriott.
Specifically he/she will be responsible for working with their direct reports internal colleagues and bank partners to build/enhance the strategy blueprint and roadmap to acquire new cardmembers in the US. The incumbent will drive marketing targeting and capability strategies to acquire new high spending and profitable cardmembers to Marriott. He/she will also identify size and prioritize new strategies capabilities and vendors to help transform the growth through attracting new applicants converting those applicants and creating solutions to approve current applicants who are declined. He/she should have strong knowledge of entire funnel with success on driving prospects to conversion. Strong background needed in targeting analysis digital marketing paid media and search as well as high knowledge of issuer process for acquisition function. He/she is the key relationship leader with both US banks for acquisition figuring out how to maximize Marriott results while ensuring the needs of both banks are met for the headline metric of New Accounts Acquired.
CANDIDATE PROFILE
Education and Experience Required
4-year degree from an accredited university in Business Administration Marketing Finance or related major
12 years of relevant professional experience demonstrating progressive career growth and a pattern of exceptional performance
Experience working in financial services banking or credit card issuer
Track record of creating and syndicating strategies in a global company
Education and Experience Preferred
Demonstrated track record of building and delivering full funnel acquisition programs including targeting creative offers conversion approval and early engagement
Expertise in the design and development of processes to improve operational efficiency and effectiveness
CORE WORK ACTIVITIES
Strategic Planning
Lead opportunity sizing to help organization create appropriate stretch goals roadmap and future state
From the above inputs and working with key stakeholders create the strategic transformation plan for new card acquisitions
Ensure linkages with entire organization in order to successfully implement plan
Re-define investment optimization process to ensure capability to fund offers that differentiate Marriot cobrand cards versus the competition
Partner Management
Set acquisition agenda for both bank partners including strategic priorities key initiatives and business reviews
Manage and close all partner issues including contractual customer and regulatory
Define acquisition component of the US bank negotiation strategy a key input for overall dual issuer negotiation process
Marketing
Creates and executes all US acquisition initiatives/programs working with internal and external stakeholders on program design development and execution.
Develops and executes specific programs that ensure new cardmembers are active with the card in order to drive revenue and MI fees
Drives seamless integration with Marriott Bonvoy to ensure members understand how acquiring a card enables best experience with the Marriott Bonvoy program
New Channel Creation
Work with bank and internal stakeholders to create vision and roadmap for on property card acquisition a key goal for Marriott which would make our company first in the industry to scale the channel.
Fully deploy Marriott paid media channel an innovation where Marriott instead of banks are acquiring in paid search and media
Create solution for the 50% members who are declined for a card.
The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time with or without notice subject to applicable law.
Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive people-first are committed to non-discrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.
Required Experience:
Chief
Key Skills
- Change Management
- Financial Services
- Growing Experience
- Managed Care
- Management Experience
- Analysis Skills
- Senior Leadership
- Performance Management
- Process Management
- Leadership Experience
- negotiation
- Analytics
About Company
Marriott’s portfolio of brands includes JW Marriott and Marriott Hotels, the flagship brand of Marriott with over 500 international locations, along with the other 30 brands. The ever-evolving and award-winning brands of the organization continue to bring in customer satisfaction by o ... View more
