Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Model Town Link Road Lahore

Employment Type: Full-time (Monday-Saturday 10:00 AM - 06:00 PM)

About the Role:
We are seeking a dynamic and results-driven Digital Marketing Manager to lead our marketing efforts across multiple channels. The ideal candidate is a creative storyteller with strong expertise in design content creation and social media management paired with the analytical mindset needed to drive measurable growth.

Key Responsibilities:

• Develop implement and manage comprehensive digital marketing strategies to drive brand awareness engagement and lead generation.

• Create and oversee engaging content strategies including blogs social media posts email campaigns and website copy.

• Manage and grow our social media presence across platforms (Facebook Instagram LinkedIn Twitter TikTok etc.) ensuring alignment with brand voice and objectives.

• Collaborate with design tools (Canva Adobe Suite Figma etc.) to produce eye-catching creatives graphics and marketing collateral.

• Plan and execute paid advertising campaigns (Google Ads Facebook Ads LinkedIn Ads etc.) while monitoring performance and ROI.

• Optimize website and landing pages for SEO and conversion rate improvement.

• Monitor analyze and report on campaign performance using analytics tools providing insights and recommendations for improvement.

• Work closely with cross-functional teams (sales product operations) to ensure consistent branding and messaging.

• Stay updated on digital marketing trends emerging platforms and competitor activities to identify opportunities.

Qualifications & Skills:

• Bachelors degree in Marketing Communications Business or related field (Masters preferred).

• Proven experience (35 years) in digital marketing with expertise in content writing design and social media management.

• Strong design skills with proficiency in tools like Canva Photoshop Illustrator or Figma.

• Excellent writing and editing skills with the ability to adapt tone and style for various platforms.

• Hands-on experience with SEO SEM email marketing and paid ad campaigns.

• Proficiency in marketing automation tools (HubSpot Mailchimp GoHighLevel etc.) and analytics platforms (Google Analytics Meta Business Suite).

• Strong organizational project management and leadership abilities.

• Creative thinker with a results-oriented mindset and keen attention to detail.