Channel Partner Manager

The Channel Partner Manager & Growth Marketer is responsible for growing the pipeline from the NetSuite ecosystem and other construction-tech partners. This role also involves running a lean repeatable marketing engine to convert traffic into qualified leads opportunities and customer advocacy

Job Responsibilities:

1. Within the first 12 months the key outcomes for this role include:

• Generating 6-8 new leads per month sourced or influenced by partners.

• Cultivating 12-18 active producing partners with at least six NetSuite Account Executives regularly bringing in business.

• Improving the websites lead conversion rate to at least 2.0% and the MQL (Marketing Qualified Lead) to SQL (Sales Qualified Lead) conversion rate to at least 30%.

• Creating at least six named customer stories and securing four or more public reviews.

• Establishing a quarterly webinar schedule and co-hosting 2-3 industry events.

• Documenting playbooks and repeatable processes such as a sales/partner onboarding guide co-sell playbooks and webinar/event checklists
  

• Programs and Processes to Build & Own

The Channel Partner Manager will be responsible for building and owning the following programs and core processes:

Partner Strategy & Operations: This includes developing an ICP (Ideal Customer Profile) and tiering framework a recruiting playbook and a referral structure.

Growth Marketing Engine: This involves creating a content calendar optimizing the website managing events and developing customer marketing initiatives like case studies and reviews.

Core Processes: This role will establish and document key processes such as lead registration and co-selling partner onboarding webinar execution and the collection of customer stories.

Job Requirements:

• Should have fluency in the NetSuite ecosystem and experience in both partner management and marketing.

• Must be comfortable with CRM and marketing operations.

• With 60% focused on partner-sourced pipeline and 40% on marketing conversions and assets (total KPI)

• Key Stakeholders:
  This role will interface with several key stakeholders:

• Sales (Jeff Hoffmeister): The Channel Partner Manager will consult with sales on the forecast and closing of deals.

• Product (Luke): The Channel Partner Manager is responsible for collaborating on the product roadmap and demo environments.

• Delivery/Customer Success (Jeff Locklear): The Channel Partner Manager is responsible for obtaining customer references and case studies from this team.

• Leadership (Kirt): The Channel Partner Manager will collaborate with leadership on goals budget and hiring.