Channel Partner Manager
Channel Partner Manager
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Salary Not Disclosed
1 Vacancy
Job Description
The Channel Partner Manager & Growth Marketer is responsible for growing the pipeline from the NetSuite ecosystem and other construction-tech partners. This role also involves running a lean repeatable marketing engine to convert traffic into qualified leads opportunities and customer advocacy
Job Responsibilities:
Within the first 12 months the key outcomes for this role include:
Generating 6-8 new leads per month sourced or influenced by partners.
Cultivating 12-18 active producing partners with at least six NetSuite Account Executives regularly bringing in business.
Improving the websites lead conversion rate to at least 2.0% and the MQL (Marketing Qualified Lead) to SQL (Sales Qualified Lead) conversion rate to at least 30%.
Creating at least six named customer stories and securing four or more public reviews.
Establishing a quarterly webinar schedule and co-hosting 2-3 industry events.
Documenting playbooks and repeatable processes such as a sales/partner onboarding guide co-sell playbooks and webinar/event checklists
Programs and Processes to Build & Own
The Channel Partner Manager will be responsible for building and owning the following programs and core processes:
Partner Strategy & Operations: This includes developing an ICP (Ideal Customer Profile) and tiering framework a recruiting playbook and a referral structure.
Growth Marketing Engine: This involves creating a content calendar optimizing the website managing events and developing customer marketing initiatives like case studies and reviews.
Core Processes: This role will establish and document key processes such as lead registration and co-selling partner onboarding webinar execution and the collection of customer stories.
Job Requirements:
Should have fluency in the NetSuite ecosystem and experience in both partner management and marketing.
Must be comfortable with CRM and marketing operations.
With 60% focused on partner-sourced pipeline and 40% on marketing conversions and assets (total KPI)
Key Stakeholders:
This role will interface with several key stakeholders:
Sales (Jeff Hoffmeister): The Channel Partner Manager will consult with sales on the forecast and closing of deals.
Product (Luke): The Channel Partner Manager is responsible for collaborating on the product roadmap and demo environments.
Delivery/Customer Success (Jeff Locklear): The Channel Partner Manager is responsible for obtaining customer references and case studies from this team.
Leadership (Kirt): The Channel Partner Manager will collaborate with leadership on goals budget and hiring.
Employment Type
Full Time
