Senior Paid Media Manager
Senior Paid Media Manager
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Job Description
Company Description
Depop is the community-powered circular fashion marketplace where anyone can buy sell and discover desirable secondhand fashion. With a community of over 35 million users Depop is on a mission to make fashion circular redefining fashion consumption. Founded in 2011 the company is headquartered in London with offices in New York and Manchester and in 2021 became a wholly-owned subsidiary of out more at
Our mission is to make fashion circular and to create an inclusive environment where everyone is welcome no matter who they are or where theyre from. Just as our platform connects people globally we believe our workplace should reflect the diversity of the communities we serve. We thrive on the power of different perspectives and experiences knowing they drive innovation and bring us closer to our users. Were proud to be an equal opportunity employer providing employment opportunities without regard to age ethnicity religion or belief gender identity sex sexual orientation disability pregnancy or maternity marriage and civil partnership or any other protected status. Were continuously evolving our recruitment processes to ensure fairness and are open to accommodating any needs you might have.
If due to a disability you need adjustments to complete the application please let us know by sending an email with your name the role to which you would like to apply and the type of support you need to complete the application to . For any other non-disability related questions please reach out to our Talent Partners.
Job Description
Were looking for a Senior Paid Media Manager to join our team and lead our upper-funnel paid media activity in the US market. Reporting into the Paid Media Lead this role will be pivotal in driving brand awareness and audience growth across key channels including CTV/OTT YouTube Paid Social and Audio.
This is an exciting opportunity for a seasoned media specialist with US market experience a passion for audience development and strong agency management skills. Youll be responsible for overseeing media planning execution optimisation and reporting - while working closely with our agency partners and internal teams to ensure we hit ambitious reach awareness and engagement targets. This person has likely worked at a media agency or in-house executional role.
Our paid media team is a small but dynamic team that executes a hybrid approach to media buying collaborating both in-house and with external media agencies. The team has ownership across the entire media funnel; from upper-funnel brand activity to lower-funnel performance campaigns. It brings together a diverse mix of skill sets spanning from strategy and planning through to hands-on execution. This structure allows for end-to-end responsibility ensuring both big picture thinking and tactical delivery sit within one collaborative unit.
The Role
Lead strategy planning and execution of upper-funnel paid media campaigns in the US covering CTV/OTT YouTube Paid Social Audio and offline channels.
Manage day-to-day relationships with media agencies ensuring best-in-class planning activation and reporting.
Build and optimise audience development strategies identifying and testing new segments and targeting opportunities to drive incremental reach and awareness.
Collaborate with internal teams across Brand Marketing Insights Creative and Product to align media plans with business priorities and campaign calendars & business objectives .
Own the testing roadmap for US & Australia upper-funnel activity driving a culture of experimentation and continuous improvement.
Lead on campaign performance reporting providing clear actionable insights and recommendations to internal stakeholders at all levels.
Stay on top of platform innovations audience trends and emerging channels - proactively identifying new opportunities to enhance our media mix
What were looking for
Experience in paid media with a strong focus on upper-funnel brand and awareness campaigns in the US market. Some of these years will have been spent executing upper-funnel media.
Deep knowledge of the US media landscape
Proven experience managing and optimising campaigns across CTV/OTT YouTube Paid Social (Meta TikTok Pinterest) and Audio.
Demonstrable agency management experience - briefing collaborating with and holding external partners to account.
Strong track record in audience development and segmentation strategy.
Excellent analytical skills with the ability to interpret data uncover insights and tell a clear performance story.
Strong communicator and collaborator confident working with multiple internal stakeholders across different teams and seniority levels.
Highly organised proactive and comfortable working in a fast-paced dynamic environment.
Familiarity with attribution modelling and brand measurement frameworks. Including exposure to brand safety and viewability tools.
Bonus:
Experience working within marketplace retail or e-commerce brands.
Previous exposure to creative development for upper-funnel channels.
Previous experience on app first business with MMP knowledge
Additional Information
Health Mental Wellbeing
PMI and cash plan healthcare access with Bupa
Subsidised counselling and coaching with Self Space
Cycle to Work scheme with options from Evans or the Green Commute Initiative
Employee Assistance Programme (EAP) for 24/7 confidential support
Mental Health First Aiders across the business for support and signposting
Work/Life Balance:
25 days annual leave with option to carry over up to 5 days
1 company-wide day off per quarter
Impact hours: Up to 2 days additional paid leave per year for volunteering
Fully paid 4 week sabbatical after completion of 5 years of consecutive service with Depop to give you a chance to recharge or do something you love.
Flexible Working: MyMode hybrid-working model with Flex Office Based and Remote options *role dependant
All offices are dog-friendly
Ability to work abroad for 4 weeks per year in UK tax treaty countries
Family Life:
18 weeks of paid parental leave for full-time regular employees
IVF leave shared parental leave and paid emergency parent/carer leave
Learn Grow:
Budgets for conferences learning subscriptions and more
Mentorship and programmes to upskill employees
Your Future:
Life Insurance (financial compensation of 3x your salary)
Pension matching up to 6% of qualifying earnings
Depop Extras:
Employees enjoy free shipping on their Depop sales within the UK.
Special milestones are celebrated with gifts and rewards!
Required Experience:
Manager
Employment Type
Full-Time
