Sr. Staff Global Healthcare Customer Segment Marketing Manager
Sr. Staff Global Healthcare Customer Segment Marketing Manager
Posted on :
05-09-2025
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1 Vacancy
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Job Description
What if the work you did every day could impact the lives of people you know Or all of humanityAt Illumina we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.Working at Illumina means being part of something bigger than yourself. Every person in every role has the opportunity to make a difference. Surrounded by extraordinary people inspiring leaders and world changing projects you will do more and become more than you ever thought possible.
We are a company deeply rooted in belonging promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation Illumina has always prioritized openness collaboration and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay regardless of gender ethnicity or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences increase cultural awareness and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex race creed color gender religion marital status domestic partner status age national origin or ancestry physical or mental disability medical condition sexual orientation pregnancy military or veteran status citizenship status and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local state and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local state and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process please contact To learn more visit: The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.
The Global Customer Segment Marketing role is responsible for developing managing and executing the outbound campaign strategy coordinate go-to-market strategy for Illuminas product portfolio for the Healthcare customer segment and bring deep understanding of the decentralized clinical genomic testing market.
This key role is pivotal in driving the growth of the company by understanding customer needs defining market positioning and creating compelling messaging and go-to-market strategies across our product portfolio. This role will include building short and long-term marketing strategies messaging and plans with prioritized tactics to drive demand across each stage of the Customer journey. The role will require global and regional coordination and deep understanding of our customers portfolio market and competitive landscape.
Key Responsibilities
- Define and execute the global healthcare customer segment marketing strategy in alignment with the companys business goals and ensuring a cohesive brand narrative.
- Lead market segmentation analysis and ensure that all customer touchpoints communications and campaigns are customized to specific healthcare customer-sub-type needs and settings.
- Drive customer-centric messaging personalization by leveraging -specific data insights and feedback.
- Assess performance and marketing return on investment reporting to senior leadership providing insights and recommendations for improvements.
- Develop deep insights into key customer segments and their unique needs challenges and behaviors.
- Define and execute tailored marketing strategies for each healthcare customer sub-types to ensure targeted personalized engagement.
- Collaborate with Regional Field Marketing to execute major initiatives including global tradeshows marketing content and sales enablement.
- Partner with Sales Product Management and Customer Success to develop aligned messaging sales tools and marketing collateral that support customer acquisition and retention.
Qualifications
- Must have at least 12 years of industry experience in Product Marketing or Product Management and a Bachelors degree or a minimum of 8 years experience and a Masters degree or a minimum of 5 years experience with a PhD or equivalent experience.
- Direct experience in B2B marketing experience within decentralized clinical testing healthcare or related industries required.
- Proven success in global and regional customer segmentation go-to-market strategy and campaign execution.
- Strong analytical skills with the ability to convert data into actionable insights.
- Exceptional communication and storytelling skills.
- Experience working in global cross-functional and matrixed organizations.
- A minimum of a Bachelors degree in Marketing Business Healthcare or a related field is required.
- Advanced degree (MBA MS in Marketing or scientific field) is strongly preferred and may substitute for equivalent experience.
We are a company deeply rooted in belonging promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation Illumina has always prioritized openness collaboration and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay regardless of gender ethnicity or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences increase cultural awareness and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex race creed color gender religion marital status domestic partner status age national origin or ancestry physical or mental disability medical condition sexual orientation pregnancy military or veteran status citizenship status and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local state and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local state and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process please contact To learn more visit: The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.
Required Experience:
Exec
Employment Type
Full-Time
Key Skills
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