Direct Marketing Manager – Sales & Marketing Unit

For our Sales & Marketing team covering Czech Republic and Slovakia were currently looking for a Direct Marketing Manager (based in Prague) to drive impactful direct marketing campaigns for our clients from the life sciences this role the candidate will work on defining strategies designing and executing campaigns leveraging both traditional channels (aligned with regulatory requirements) and cutting-edge digital solutions in collaboration with a motivated team and external agencies. Leveraging IQVIAs unparalleled data assets and advanced technologies youll have the opportunity to revolutionize marketing efforts and deliver exceptional outcomes to help our clients evolving and innovating their commercial approach presenting IQVIAs direct marketing offering to clients identifying opportunities and driving deal generation. This position requires a dynamic professional who is both marketing-savvy and commercially driven eager to engage with clients and contribute to business growth.

Key Responsibilities:

• Develop and define comprehensive direct marketing strategies tailored to clients needs.
• Design and implement end-to-end marketing campaigns using both classic methods and innovative digital solutions
• Collaborate with external agencies and partners to execute and enhance the digital ecosystem.
• Analyze campaign performance providing actionable insights and recommendations for optimization.
• Leverage IQVIAs unique data assets and technologies to inform campaign strategies and drive impactful results.
• Present IQVIAs direct marketing capabilities and offerings to clients articulating value and identifying opportunities for collaboration.
• Actively contribute to business development by generating leads and securing deals in alignment with client needs and strategic goals.
• Stay abreast of marketing trends particularly in digital and life sciences industries to continuously innovate.
• Maintain compliance with all regulations and standards applicable to direct marketing in the life sciences sector.
• Maintain constant relations with local clients collaborating with the local IQVIAs Sales team and also Sales & Marketing teams from other countries.

Required Qualifications:

• Proven marketing experience (4 years) preferably in the life sciences industry.
• Exceptional strategic thinking innovative mindset and creative approach to designing digital solutions..
• Strong understanding of both traditional marketing channels and modern digital ecosystems.
• Strong commercial acumen and a proactive attitude toward client engagement and deal generation.
• Demonstrated ability to present solutions and value propositions to clients in a compelling and consultative manner.
• Eagerness to work at the forefront of marketing digital innovation and to take ownership of commercial success.
• Ability to lead and inspire a small team while collaborating effectively with external agencies.
• Excellent communication and interpersonal skills.
• Fluency in Czech and English
• Eagerness to work at the forefront of marketing digital innovation

What We Offer:

• A challenging and rewarding role with room for professional growth.
• Collaboration within a dynamic forward-thinking team at the forefront of life sciences marketing.
• Access to IQVIAs vast data assets and cutting-edge technologies to enhance campaign effectiveness.
• Competitive compensation and benefits.
• The opportunity to make a meaningful impact in the life sciences industry.

Permanent contract

Location: Prague

IQVIA is a leading global provider of clinical research services commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at