Retail Activation Manager (Trade Marketing)

About Dyson

Dyson is growing rapidly and our ambition is huge: more categories more markets and more employees. Our technology is unique and complex so its up to us to explain it clearly. By working with our own internal teams directly with engineers and the entire company we create inspiring communications that showcase our technology. Our business strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create authentic customer and consumer experiences that are unique to Dyson.

About the role

As a Retail Activation Manager you will be responsible for:

• Ensuring compliance with selective distribution criteria in-store and online

• Managing installations and merchandising: Overseeing the deployment of store installations including Point-Of-Sale (POS) advertising and material support. Ensuring all Dyson and distributor points of sale adhere to merchandising guidelines.

• Managing the merchandising agency /suppliers for installation and building of NPDs roll-out and direct new store locations

• Improving customer experience in-store : Developing and implementing plans to enhance the customer experience and ensuring consistency across channels.

• Executing the point-of-sale activation strategy: Implementing product campaigns new product developments (NPD) launches and in-store commercial activations in line with Dyson principles.

• Drive and lead direct store expansion and strategy : understand sales environment and provide recommendation on new store implementation based on sales analytics. Follow-up with all stakeholders on building/production/installation/inauguration of new doors opening.

• Organizing events: To enhance brand visibility and increase customer and consumer engagement.

• Measuring performance: Defining and tracking key performance indicators to assess the effectiveness and ROI of offline campaigns. Analyzing sales data promotional share and highlighting measures to provide actionable insights.

• Monitoring the market and analyzing the competition: Tracking market trends and identifying potential competitive threats. Supporting strategies to maintain Dysons leadership and growth in the market.

• Collaboration and support: Acting as a liaison between field teams store managers and other stakeholders to ensure smooth daily activities.

• Project management: Leading projects and ad-hoc initiatives aimed at improving sales activation at the point of sale and customer engagement.

• Budget management: Managing budgets allocated to in-store and online activation activities ensuring effective allocation and tracking of expenditures.

• Creating synergies between countries within the cluster (data analysis roadmap roll-out) to improve efficiency and optimize resources.

• Gathering and sharing best practices with other countries in the cluster.

About You

To succeed in this role we expect you to have:

• At least five years of experience in point-of-sale activation field marketing or related roles.

• A Masters degree in Marketing or Sales.

• Ability to proactively identify challenges and propose solutions.

• Strong ability to manage multiple priorities and deliver results within tight deadlines with high rigor.

• Assertive independent and results-oriented mindset.

• Excellent teamwork and strong interpersonal skills.

• Proficiency in data analysis to extract actionable insights.

• Ability to effectively present ideas projects and results.

• High level of accuracy in execution and adherence to guidelines.

• Strong organizational skills to coordinate projects and manage resources efficiently.

• Proficiency in Microsoft Office applications especially Excel for data analysis and reporting.

• Fluency in Spanish and English is essential (minimum B2 level) Portuguese is a plus.
  

Benefits

At Dyson Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial Lifestyle and Health Benefits we provide support tailored to every stage of life and the moments that matter most.

Working Policy

At Dyson our vibrant campus culture is built on in-person collaboration creativity and shared learning. Working side by side not only fuels our innovation but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment we do not offer a regular hybrid working arrangement. Our working policy is based on 5 days/week in our office in Madrid.

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