Product Marketing Manager

Summary
The Product Marketing Manager will be responsible for supporting the go-to-market strategy for our multifamily segment. This includes developing unique positioning messaging and competitive differentiation to help establish Brivo as a leader in a growing market. The role requires a collaborative individual who will track competitors and market trends to provide insights build compelling product stories and support successful product launches sales enablement and content creation.

This position is based at our Bethesda Maryland headquarters. Employees are expected to work on-site at least 2 days per travel may includeparticipating in company meetings industry trade shows and other related events.

Responsibilities
Know Customer Competition & Market in the Multifamily segment:

• Analyze customer product usage identify untapped opportunities and refine the multifamily buyer and influencer personas.
• Track and analyze multifamily market trends to effectively position products and shape product marketing strategies for the business covering everything from pricing to advertising and launches.
• Lead competitive analysis and provide the field with quarterly intelligence updates.
• Perform qualitative and quantitative research including win/loss messaging tests etc to gain insights into multifamily products and markets.

• Develop and launch go-to-market plans for new products adapting strategies to different revenue streams like direct sales indirect channels and third-party partnerships.
• Plan and participate in the launch of new services and products; brief internal teams (e.g. Sales Marketing and PR) on product details and go-to-market priorities.
• Translate complex technical features into clear user benefits and create detailed buyer personas.
• Collaborate with Product Engineering Manufacturing and other stakeholders to manage project timelines and meet key deadlines.
• Research and recommendpackaging and pricing strategies for new and existing products.
• Measure success with key performance indicators (KPIs) and customer feedback.

Evangelize Brivo Products & Services:

• Craft product and portfolio messaging that clearly communicates our vision and unique value proposition.
• Develop engaging and persuasive content for all marketing channels including our website landing pages and ad campaigns to effectively promote our products services and brand.
• Serve as a product expert speaking and presenting to both internal teams and external audiences including customers and partners.

Qualifications

• 5 years in a product marketing product management or similar role.
• BS/BA in Marketing Communications or a similar field. MBA preferred.
• Prior experience in the multifamily property management industry and/or cloud SaaS securityis strongly preferred.
• Excellent writing and communication skills comfortable presenting to a variety of audiences.
• Proven ability to conduct market analysis and competitive research.
• Familiarity with standard product marketing frameworks and tactics(e.g. Pragmatic Marketing framework integrated marketing campaigns).
• Working knowledge of web analytics tools (Google Analytics WebTrends).
• Strong analytical quantitative and creative skills with a detail-oriented approach.

Brivo Systems LLC created the cloud-based access control and smart spaces technology category over 20 years ago and remains the global leader serving commercial real estate multifamily residential and large distributed enterprises. The companys comprehensive product ecosystem and open API provide businesses with powerful digital tools to increase security automation elevate employee and tenant experience and improve the safety of all people and assets in the built environment. Brivos building access platform is now the digital foundation for the worlds largest collection of customer facilities protecting over 600 million square feet across 60 countries. Brivo is privately held and headquartered in Bethesda Maryland USA. Learn more at .

Brivo is an Equal Opportunity/Affirmative Action Employer committed to providing an inclusive work environment. If you require reasonable accommodations during the application or interview process please contact