About the Role
Our client a well-established marketing and communications agency in Doha is seeking a Senior Social Media Manager to lead strategy content and digital engagement for a portfolio of high-profile clients across diverse industries. This is a senior-level position that requires both strategic vision and hands-on execution with the ability to inspire creativity deliver measurable results and manage client relationships with professionalism.
Key Responsibilities
- Strategy & Planning
- Develop and implement innovative data-driven social media strategies tailored to client objectives.
- Lead annual and quarterly planning for campaigns across all major platforms (Meta LinkedIn TikTok X YouTube Snapchat).
- Monitor industry trends and emerging platforms to keep clients ahead of the curve.
- Content Development & Oversight
- Guide creative teams in producing high-quality brand-consistent content (visual video copy).
- Ensure messaging is aligned with client positioning and resonates with target audiences.
- Oversee editorial calendars and content approval workflows.
- Performance & Analytics
- Set KPIs for social campaigns and manage reporting dashboards.
- Analyze performance metrics and provide insights to optimize engagement reach and ROI.
- Present clear reports and strategic recommendations to clients and internal leadership.
- Client Management
- Act as the primary point of contact for key client accounts in the digital and social domain.
- Build trusted partnerships with senior client stakeholders by providing proactive counsel and innovative solutions.
- Participate in client pitches and contribute to new business proposals.
- Team Leadership
- Manage and mentor a team of social media specialists content creators and community managers.
- Foster a collaborative culture that encourages creativity accountability and professional development.
- Oversee external vendors influencers and platform partners as needed.
Qualifications & Experience
- Bachelors degree in Marketing Communications Media Studies or a related field. A Masters degree is preferred.
- Minimum of 7 years of experience in social media and digital marketing preferably within an agency environment.
- Proven track record of leading social media campaigns for regional and international brands.
- Deep knowledge of paid and organic social media strategies analytics tools and content best practices.
- Strong client management and presentation skills; ability to engage with senior executives confidently.
- Experience managing and developing high-performing teams.
- Bilingual proficiency (English & Arabic) is strongly preferred.
Key Skills
- Strategic thinker with creative flair.
- Strong copywriting and storytelling skills.
- Advanced proficiency with analytics and social media management tools (e.g. Sprinklr Hootsuite Meltwater Google Analytics).
- Ability to thrive in a fast-paced deadline-driven environment.