Manager, YouTube Ads
Manager, YouTube Ads
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$ 80000 - 100000
1 Vacancy
Job Description
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire grow and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP) our vision is to make sophisticated marketing simple by unifying identity intelligence and omnichannel activation into a single platform powered by one of the industrys largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more go to .
THE ROLE
The Manager YouTube Ads is a full-time position responsible for managing end-to-end paid YouTube ad campaigns for Zeta clients. Responsibilities include overseeing all aspects of YouTube ad campaign setup & optimization pacing management reporting and insights. You will serve as a subject matter expert and point of contact for the advertisers youre managing.
The role requires a combination of hands-on ad management as well as client communication. You will be entrusted with a significant level of autonomy to make informed operational decisions based on your knowledge of the Google Ads ecosystem. You will leverage your experience to position campaigns for success and find creative solutions to problems. This position reports to a Group Vice President in the Media Activation division which oversees paid media for advertisers across Zetas business units. Depending on your location this role will be remote or hybrid (NYC Nashville LA San Francisco).
Responsibilities:
- Own all aspects of YouTube ad campaign setup and optimization as the primary channel manager.
- Manage all YouTube campaign formats in Google Ads/Google Ads Editor with Awareness Consideration and Conversion objectives.
- Act as the internal and external POC for live and upcoming campaigns make proactive recommendations to achieve client KPIs implement requested changes and ensure client requests are operationalized.
- Monitor campaign pacing and adjust budgets and bids as necessary to deliver in full.
- Manage day to day tasks and responsibilities utilizing teamproject management platform.
Requirements:
- 2 years of hands-on experience with Google Ads across all YouTube ad formats and objectives (Awareness Traffic and Video Actions).
- Thorough understanding of Google Ads mechanics including KPI optimization audience targeting pixel/tag implementations and bid/budget management.
- Proactive approach to campaign optimization and strategy.
- Meticulous attention to detail.
- Excellent communication skills.
- Strong quantitative skills.
- BA/BS degree including quantitative coursework (exceptions will be made for experienced candidates).
Preferred but not required:
- Google Ads Editor proficiency.
- Paid Search campaign management experience.
- PMax and Demand Gen campaign management experience.
- Microsoft Ads experience.
- DV360 experience.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical dental and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts Virtual Wellness Classes and Pet Insurance and more!!
SALARY RANGE
The salary range for this role is $80000.00 - $100000.00 depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to and does not discriminate on the basis of an individuals sex race color religion age disability status as a veteran or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation gender identity or expression.
Were committed to building a workplace culture of trust and belonging so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate support and advocate for one another. Learn more about our commitment to diversity equity and inclusion here: IN THE NEWS!
Manager
Employment Type
Full Time
Key Skills
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