Performance Marketing Lead (Creative and Go-to-Market)

Crop Shop Boutique (CSB) is a fast-growing Australian e-commerce brand redefining athleisure since its launch in 2019 by Rachel and Liam Dillon. With a mission to empower women worldwide CSB blends style function and confidence in every piece we create. Our team thrives on relentlessly raising the bar being perfectly practical and being unapologetically fearless.

About the Role

Were looking for a Performance Marketing Lead to own creative briefing testing and reporting across our performance channels. Youll bring ideas to life that are not only on-brand but optimised to perform helping us engage new customers retain existing ones and drive measurable growth.

In this role youll sit at the intersection of product brand and marketing turning strategy into execution and making sure campaigns land on time on message and with impact. Youll lead the creative feedback loop ensuring insights fuel continual optimisation while coordinating all marketing based go-to-market activity.

Key Responsibilities:

Creative Briefing

• Develop clear and structured creative briefs for paid campaigns.
• Ensure briefs link directly to product priorities marketing strategy and campaign objectives.
• Collaborate with brand and product teams to align creative direction.
• Provide performance context and insights to inform creative development.
• Track progress of briefs through to delivery ensuring deadlines are met.

Creative Testing & Optimisation

• Plan and prioritise creative tests across paid social channels.
• Oversee the end-to-end creative testing process with agency partners. Coordinate briefs approve setups monitor launches and track performance.
• Analyse results identifying high-performing creative variations.
• Share insights with the creative team to refine future outputs.
• Report regularly on test outcomes and optimisation opportunities.

Go-to-Market (GTM) Coordination

• Manage and coordinate the Marketing Calendar ensuring timely updates and clear communication across teams.
• Lead marketing-led campaigns that drive acquisition engagement and retention.
• Align performance marketing CRM and brand teams to ensure consistent messaging for product launches & campaigns.
• Act as the marketing point person for cross-functional campaign delivery.
• Track and report on campaign outcomes feeding insights back into future planning.

About You

• 4 years experience in a performance marketing role with a focus on creative testing and optimisation.
• Hands-on experience with paid media platforms (Meta Ads Google Ads TikTok etc.) and CRM/email tools (Klaviyo HubSpot or similar).
• Strong analytical skills with experience in campaign reporting performance tracking and deriving actionable insights.
• High attention to detail and strong organisational skills with the ability to manage multiple campaigns at once.
• Proficiency in marketing analytics and reporting tools (Google Analytics Looker Studio etc.).
• Familiarity with A/B testing frameworks creative feedback loops and go-to-market planning.
• A creative mindset with the ability to balance brand consistency with performance optimisation.
• Excellent communication and collaboration skills able to bridge brand product and performance teams.
• Highly organised with the ability to juggle multiple projects and deadlines without compromising quality.
• Attention to detail that ensures consistency across messaging creative and campaign execution.
• Commercially minded with an understanding of how creative decisions impact ROI margins and growth.
• Adaptable and comfortable working in a fast-paced environment where priorities can shift.
• A balance of creative flair and analytical thinking able to spot both great ideas and performance opportunities.
• Demonstrated ability to take ownership work independently and drive projects from concept to delivery.
• Passionate about staying ahead of digital marketing trends and continuously testing learning and improving.

Why Join CSB

• Hybrid work model balance of in-office & WFH
• Short Term Incentive Program to reward performance across all levels
• Parental leave package for both parents
• Well-considered Travel and Expenses Policy for remote workers
• State-of-the-art gym at CSB HQ
• Competitive staff discounts
• Be a part of our mission to empower women worldwide
• Exciting team events & initiatives

How to Apply

If youre ready to contribute to CSBs mission and growth wed love to hear from you! Join in empowering women worldwide CSB style. To apply please submit your resume and cover letter via the job board only (direct applications via email or LinkedIn messages will not be accepted). For further information please reach out to Dylan Anger at