Lifecycle & Email Marketing Manager

Your opportunity

At Mollie were on a mission to make payments and money management effortless for every business in Europe. We started 20 years ago when we launched a more direct affordable way for companies to get paid. That provided an alternative to the frustrating overpriced solutions that banks offered at the time. Today we serve more than 250000 businesses across Europe with an all-in-one solution that simplifies payments and money management. And were a 850-strong team of product finance support commerce and engineering specialists working across Europe from Lisbon to London.

At Mollie email is a critical conversion channel to grow our new and existing customer base. We use email marketing to nurture leads drive activation after sign-up increase adoption of new products and keep contacts informed of critical updates.

As a Lifecycle & Email Marketing Manager you will be seen as an owner of owned marketing channels - email in-app banners push notifications SMS and collaborate across various marketing product commerce and partner teams to execute on end-to-end lifecycle strategy.

The scope includes executing on lead nurtures to activation journeys to upsell and retention campaigns. This role involves a balance between managing external stakeholder requests optimising these channels educating stakeholders and the strategic planning and oversight of campaign management - ensuring that initiatives are delivered on time within scope and aligned with best practices and underlying business objectives.

Youll work within the Growth Marketing team within a smaller craft team of Lifecycle and Email marketers and work collaboratively with brand and content teams to request deliverables for campaigns and align owned channel content to brand and channel standards.

What youll be doing

• Assist in optimising and ramping up our lead nurture program activation journeys and upsell campaigns - with end-to-end accountability

• Support stakeholder campaign requests - including marketing teams (product partner and field marketing) to support them in executing on their campaigns and journeys and ensuring they are educated on and adhering to channel best practices.

• Set up A/B tests to identify best practices around sending time and frequency customer segmentation design and content

• Help monitor channel health metrics like deliverability unsubscribe and complaint rates to maintain high channel performance standards

• Regularly review campaign performance and help with identifying key insights from campaign and journey data in Looker

What youll bring

• 4 years of experience in a marketing or related role with 2 years of focus on email or lifecycle marketing

• Experience with email marketing and marketing automation platforms (Iterable Hubspot a plus) with additional experience in other owned channels (in-app push SMS also a plus)

• Strong analytical and data-driven strategic mindset

• Experience and curiosity in utilising AI to optimize workflows

• Ability to manage multiple projects and communicate clearly with multiple stakeholders

• Basic knowledge of HTML and CSS

• Proactive problem-solving with a curious knowledge-hungry get-it-done attitude

• Resilience and the ability to work in fast-paced environments

• Experience working in a B2B SaaS or Fintech company is a plus

• Experience with business insight tools such as Looker is a plus

• Fluent in English and fluency in Dutch German or French is a plus

Required Experience:

Manager