GTM & Lead Generation Specialist - 14989
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Job Location:
Johannesburg - South Africa
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Title: GTM & Lead Generation Specialist
Salary: $2800 $3000/month
Location: Remote (US overlap required at least a few hours during ET or PT)
About the Role:
We are looking for a strategic and hands-on GTM & Lead Generation Specialist to drive growth through inbound and outbound channels. The ideal candidate is creative data-driven and deeply curious about tactics that generate leads and engagement across multiple platforms.
Key Responsibilities:
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Inbound Lead Generation: Develop strategies using earned media to attract potential clients/customers.
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Outbound Lead Generation: Execute cold outreach campaigns via email calls or other channels.
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Social & Content Strategy: Create and manage content across LinkedIn X (Twitter) blogs Reddit or other channels to drive engagement and leads.
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Data & Analytics: Track measure and optimize campaigns to improve lead generation performance.
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Collaboration: Work with marketing sales and other teams to align GTM efforts and achieve revenue targets.
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Tactical Flexibility: Experiment with new tactics and platforms to identify the most effective growth strategies.
Must-Have Skills / Tools:
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Experience in inbound and/or outbound lead generation
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Proficiency in social media content creation and distribution
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Strong written and verbal English communication skills
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Understanding of US market and customer behavior
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Familiarity with lead gen and marketing tools (e.g. LinkedIn Sales Navigator Apollo CRM systems)
Preferred Experience:
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GTM strategy experience for startups or tech companies
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Understanding of content marketing SEO and social media trends
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Experience testing and scaling outreach campaigns
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Knowledge of AI tools for content creation or lead generation
What We re Looking For:
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A self-starter who experiments and iterates quickly
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Analytical thinker who can measure campaign effectiveness
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Creative strategist who can generate ideas and execute independently
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Interest in staying ahead of trends in growth marketing and lead generation
Non-Negotiables:
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Must write and speak English well
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Must understand US market expectations and work culture
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Must be flexible to work overlapping hours with US time zones
Why Join Us:
This role offers the chance to shape GTM strategies drive measurable growth and experiment across multiple channels while contributing to high-impact projects in tech startups and other high-growth industries.
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
