Brand Manager - Neurology
Brand Manager - Neurology
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Salary Not Disclosed
1 Vacancy
Job Description
As a Brand Manager in AbbVie Neurology Team you enrich the patient/ -and HCP experience by working closely with the IFT while acting as the Brand Team channel expert to guide campaign development and insight gathering across all stakeholder groups.
- Lead development & propose Marketing inputs to the Brand Plan with a patient-centric focus.
- Lead the tactical design and implementation of Marketing initiatives to include:
- Innovative tactics to deliver holistic solutions
- Multi-channel opportunities to strengthen campaigns
- Multi-stakeholder initiatives
- Interactive and customized content for CLM
- Ensure a Brand Story is defined and consistently used/referenced by the Brand and In-Field Teams.
- Bring the Brand Story to life through Marketing materials and campaigns.
- Coordinate market research and insights collection to inform the Patient Journey.
- Synthesize cross-stakeholder insights to form a Marketing perspective on Brand issues competitive positioning and market dynamics.
- Provide input to forecasting and KPI monitoring; support budget planning and tracking for Marketing team activities.
- Lead efforts to strengthen Brand Team insights through digital listening and new channel research.
- Optimize channel mix for Marketing and cross-functional campaigns; advise others on the optimal use of channels.
- Play an active role with the IFT managing the CLM process and overseeing implementation of CLM activities.
- Develop segment profiles and drive development of customized materials to each target segments.
- Maintain an up-to-date understanding of customer perspectives through regular engagement with stakeholders (e.g. in-field visits).
- Leverage strong analytical skills.
- Identify where non-traditional partners can help meet Strategic Objectives; assess potential partners and manage collaborations.
- Play and active role as member of the Brand Team.
- Share best practices with peers locally and globally.
- Operate within the guidance of all appropriate division and statutory business and regulatory requirements including Ethics Compliance and Code of Business conduct procedures and protocols.
Qualifications :
- University degree in marketing economics or other relevant discipline
- Fluency in German and English (proficiency in French will be an asset)
- Relevant experience in a marketing role within the Pharmaceutical industry experience within other industries (consumer media digital etc.) are a valuable asset
- Understanding of the health care environment the market the full range of customer and stakeholder needs as well as issues related to the therapy area
- Strong analytical skills and data driven mindset
- Sound knowledge of Pharmaceutical industry business policies and procedures as well as core financial processes
- Ability to translate strong patient empathy into patient-centric strategic plans and tactics including focus effectively on tailoring messages to target audience
- High level of customer understanding and focus
- Ability to effectively manage projects to ensure successful delivery of marketing-led initiatives
- Ability to achieve results in cross-functional teams: takes ownership of work and effectively coordinates tasks
- Ability to leverage relationships with other affiliates area and global leaders and internal/external stakeholders
- Ability to develop appropriate solutions to complex problems.
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
Employment Type
Full-time
