Global Product Marketing Manager

Description -

Its an amazing time to join HP! Our company was founded in 1939 and considered the birthplace of Silicon Valley. Weve since grown into one of the worlds leading technology companies serving over 1 billion customers in more than 170 countries. We thrive on transforming customer insights and innovative ideas into extraordinary products and experiences. We are a technology company born of the belief that companies should do more than just make a profit. They should make the world a better place.

Position Overview:
The HP Imaging Printing & Solutions marketing team is looking for a Product Marketing Manager to drive demand for printing supplies including toner and ink cartridges and printers for everyday use at home families and home this role youll be responsible for the product marketing strategy translating product capabilities into compelling positioning messaging and content that resonate with global customers. Youll collaborate cross-functionally with product management regional marketing go-to-market category and sales to bring products to market and drive sales.

Responsibilities:

The Global Product Marketing Manager will lead a range of tasks including:

• Define write and test differentiated value propositions for printer supplies and hardware tailored to relevant customer segments.

• Use in-depth knowledge of customer insights to create product messaging that resonates with target audiences and effectively communicates the products value.

• Conduct research and testing to understand customer needs global market trends and competitive landscapes. Advocate for customer perspective.

• Develop sales tools and enablement materials such as pitch decks battlecards and training materials.

• Provide updates and lead presentations with product management business partners and senior leadership to ensure close collaboration and alignment.

• Collaborate with regional marketing teams to ensure global strategy accounts for local market needs and is consistently implemented.

• Oversee messaging and asset reviews with stakeholders and leadership to ensure consistent accurate and on-time delivery.

• Manage agency partners to deliver assets on time and within budget. Own scope brief and adherence to timelines and budget. Manage projects end-to-end and deliver approved assets using Adobe Workfront.

• Collaborate with Communications team and other partners on product launches announcements and events to support business goals and ensure product strategy is consistent across touchpoints.

• Document and refine processes to ensure alignment with business and regional marketing stakeholders.

• Manage functional budgets and forecasting for assigned product lines.

Knowledge and Skills:

• Strong understanding of product lifecycle management and customer journey mapping.

• Demonstrated skill developing product positioning and messaging end-to end-and effectively manage feedback from cross-functional stakeholders.

• Excellent project management skills with proven experience driving multiple concurrent product launches and initiatives.

• Balance of strategic planning and meticulous execution to ensure consistency on a global scale.

• Strong written and oral communications skills including presenting and influencing with senior and cross-functional stakeholders.

• Strong leadership skills including team building conflict resolution and consensus-building in a highly matrixed global organization. Ability to influence and lead virtual teams and interface effectively with all levels of management and cross-functional disciplines.

• Strategic thinker with a bias for action and results orientation and pragmatic approach to managing obstacles someone who always finds a way to get it done.

• Passionate driven dependable and transformational a real change agent.

• Flexibility to regularly meet virtually with colleagues from around the world in different time zones and occasionally travel globally.

Education and Experience Required:

• Four-year or Graduate Degree in Marketing or Business Administration or any other related discipline or commensurate work experience or demonstrated competence.

• 7-10 years of work experience preferably in product marketing sales enablement go-to-market strategy customer research product management at a global technology hardware or consumer goods company.

This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties skills responsibilities knowledge etc. These may be subject to change and additional functions may be assigned as needed by management.

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Equal Opportunity Employer (EEO) -

HP Inc. provides equal employment opportunity to all employees and prospective employees without regard to race color religion sex national origin ancestry citizenship sexual orientation age disability or status as a protected veteran marital status familial status physical or mental disability medical condition pregnancy genetic predisposition or carrier status uniformed service status political affiliation or any other characteristic protected by applicable national federal state and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If youd like more information about HPsEEO Policyor your EEO rights as an applicant under the law please click here:Equal Employment Opportunity is the LawEqual Employment Opportunity is the Law Supplement