Social & Influencer Executive
Social & Influencer Executive
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Job Description
We are Lick
Our mission is to support people to transform houses into their homes.
Lick is a community-driven decorating movement focused on inspiring and supporting people to confidently transform their homes with our unique pigment-rich colours and high-quality products whilst respecting yours and our home: planet Earth.
Whether youre a keen decorator or youve never picked up a paintbrush weve got all you need to get started.
Quality:
Quality is at the heart of Lick. From our high-quality range of paints each designed for a flawless finish and long-lasting durability to our in-person and online consultation and decorating support services and industry-leading formulations that provide the best decorating experience to our community whether theyre first-time decorators experienced DIYers or decorating professionals.
Colour Authority:
We are an innovatively colour-centric brand with an expertly curated range of 100 unique pigment-rich colours all designed with colour psychology and real homes in mind. Were here to support decorators through the whole process from finding colour inspiration to the final selection process and styling their freshly decorated room with complementary colours.
Sustainability:
We consider people and the planet in every decision we make from our made-to-order zero-waste production process and water-based trace VOC paint (fewer harmful chemicals and a more easily biodegradable end product) to our commitment to being B Corp certified the eco-friendly materials we use to make our LickTools and our mess-free Peel & Stick samples which contain 95% less plastic than traditional tester pots.
Our aim is for our community to feel confident in creating their dream home with respect to your and our home; planet Earth..
You can find out more on our sustainability hub on our site
Community:
From day one community has been at the heart of everything we do setting ourselves a mission to create the largest engaged decorating community that feels inspired and supported.
Since launching in 2020 weve united over 1 million decorators collaborated with over 3000 creators to transform their homes and have actively featured the Lick community in everything from press to brand awareness campaigns and brand partnerships.
Wellbeing DEI and Culture
People are at the centre of everything we do at Lick.
We are a team of incredible human beings making Lick a very special place to work. We work hard to make sure that were amplifying diverse voices externally within our amazing community of decorators. Equally we are on a mission to make Lick a company where every member of our team feels they can truly be themselves and genuinely make an impact - on the good days and the bad.
We want it to be easy to openly discuss how you are feeling. We want it to be easy for you to do the things you know will help you thrive. We want you to own your mental health and wellbeing and we want to ensure you feel supported in doing so - and we aim to provide you with the information and tools to empower you to do so.
To give you a sense of what to expect we can confirm its fast and very ambitious with high expectations. We believe a great team can do great things and we work hard to ensure you have what you need to thrive and make a real impact. We put a huge emphasis on information sharing communications and relationships and we use data and customer insights to improve what we do and how we do it.
We want to set you up for success both from a performance and development perspective; we offer structured review processes eNPS surveys flexible and hybrid working policies regular company-wide meetings alongside a range of other internal initiatives.
About The Role
As a community-powered brand our social presence and creator partnerships are at the heart of what we do and support our day-one mission to support and inspire our decorators and give them the confidence to transform their homes.
Over the last 5 years weve built an engaged community of over 1 million people across key channels including Instagram TikTok and Pinterest and have worked with over 3000 creators big and small to bring Lick to life in different spaces.
Weve challenged the decorating industry and championed the community with our social-first approach making us the fastest-growing home decor brand in the UK. But were not stopping there
Were now looking for a passionate Social & Influencer Executive working across organic social and creator marketing to join us on our ever-evolving journey to grow our community and explore new avenues to excite our decorators and build brand across creator partnerships and social content.
Understanding these two functions and how they work together is a must as well as having your finger on the pulse of relevant trends and more broadly the constantly changing industry.
Reporting to the Head of Brand you will be an integral part of the continued growth of our social community from content creation to community management as well as being the main point of contact for our new and existing creator partnerships.
This is a very exciting time to join Lick and the brand team so if you have an interest in home decor and want to build a career in social media marketing read on!
Responsibilities
What you will be doing:
Creator Marketing:
- Be the first point of contact for all creator partnerships and ensure that proposals and questions are answered as well as maintaining relationships with our existing creators
- Identifying new creator partnership opportunities that align with our brand values across BAU and campaign-led activations to execute the creator marketing strategy and support the social calendar.
- Build and oversee creator activations from outreach to tailored content briefs product seeding feedbackapproval of content and reporting on success.
- Coordinate the creator content shared across channels and identify opportunities to inject the content into the social calendar and across other channels including CRM PR and paid marketing.
- Oversee campaign and seasonal product send-outs that surprise and delight from ideation to delivery.
- Work closely with the Head of Brand to develop and execute the creator marketing strategy.
Social Media Marketing:
- Work closely with the Head of Brand to develop and execute the social content calendars and social strategy to continuously evolve our social content.
- Be active in daily community management by engaging with cheerleading and supporting our community across channels to help them decorate through colour and decorating advice while championing their projects and recognising opportunities for responsive brand content and creator partnerships.
- Be hands-on in creating and sharing engaging tailored content across our owned channels from Instagram stories to TikTok videos.
- Monitor the channels for industry news new trends and relevant conversations with your finger on the pulse for reactive content opportunities and the ability to be quick to act on these to create brand moments.
- Coordinate and monitor our asset bank of UGC (and creator content) to make sure we always have the best content to re-share across our channels and other brand channels including CRM PR and Paid Social.
- Being in front of the camera isnt a must but a bonus if youre not camera-shy!
Requirements
Experience:
- Proven work experience in social media and/or influencer marketing or a relevant degree and advanced understanding that can be applied.
- Excellent knowledge of Instagram TikTok influencer landscape and social media best practices.
- Experience using Canva (or Adobe Suite Lightroom and Illustrator) CapCut and in-app editing tools.
- Experience in content creation for social media - this can be personal but includes how to film and edit reels and TikToks upload and schedule content and basic analytics.
- Basic knowledge of SEO and how this applies to social media.
- Experience using an Influencer Marketing Tool is great but not a must as training will be given.
Qualities
- A creative mindset with a strong interest in home decor.
- Ability to work in a fast-paced environment multitask and prioritise projects to meet deadlines.
- Ability to use data to inform decision-making and improvements
- Strong organisational skills
- Strong communication and relationship-building skills that can be applied both within a team and when talking to creators and agents.
- An experimental side with the confidence to bring ideas to the table and execute them.
- Excitement to be hands-on when it comes to community management.
Benefits
- A generous Annual Leave allowance: 26 days per year a day off for your birthday up to 5 additional days off at the end of the year
- Private Health Insurance through Vitality
- Flexible Working - own your working hours
- Hybrid Working - three days per week in office
- 300 allowance for Lick products
- Private pension scheme
- Generous Primary and Secondary Caregiver Leave allowances
- Workplace Nursery Benefit
- Cycle to Work scheme
- Monthly Deep Dive sessions from your fellow teammates; these sessions aim to get the wider company up to speed on a particular project or topic
- Lots of amazing opportunities to get to know other members of the team at different team events and to have an impact on our culture through our Lick Belonging Group and beyond
Lick is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race religion colour national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview please email us at
Employment Type
Full-Time
